ROI Revolution

NOVEMBER 17, 2022

You have the right amount of touchpoints across different channels, your messaging is perfectly suited to the customer, and the audiences you’re reaching are keenly targeted – all thanks to you leveraging the programmatic path to purchase. That’s right! Sound like a dream? Read the case study.

White Paper 78

White Paper Omnichannel Webinar Apparel 78

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Marketing campaigns that send emails, push notifications or SMS messages are the primary fallback to reactivate and bring back site visitors. Apple’s new App Tracking Transparency framework, which is being released in iOS 14.5

Marketing 175

Marketing White Paper Social Media Mobile 175

Kissmetrics

FEBRUARY 12, 2018

This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. Over the last 10 years “keeping up” has led to the universal adoption of email marketing, search engine marketing, and social media marketing. Think email marketing a decade ago.

Marketing 237

Marketing Webinar White Paper Presentation 237

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out?

Channel 63

Channel Social Media Marketing White Paper 63

BigCommerce

JANUARY 25, 2018

All your marketing efforts. There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. If the light is too harsh, you can diffuse it by placing a cloth or white paper over the window (see image above).

White Paper 419

White Paper Clothing Outdoor Improvements 419

OracleBlogs

APRIL 27, 2020

Below is a set of scenarios that can help Oracle Retail Demand Forecasting (RDF) users review and assess the current situation to better forecast for current and future demand, along with helpful planning and optimization white papers on RDF, What-If Scenarios and the Merchandise Financial Planning (MFP) solution.

White Paper 72

White Paper Retail Recommendation Management 72

Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

Retail 256

Retail White Paper Customer Experience Marketing 256

365 Retail

MAY 2, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

Channel 52

Channel Retail Download eCommerce 52

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. OTT and CTV are projected to see 32% growth in the same time span. Advertising has always met potential customers where they are.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Retail TouchPoints

MARCH 8, 2021

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. Lacroix: When you break down the service experience, what you realize is that frontline staff have such a huge role to play — oftentimes more than merchandise, services or marketing.

Customer Data 264

Customer Data Customer White Paper Technology 264

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52

Channel Retail Presentation Customer Data 52

Retail TouchPoints

AUGUST 11, 2021

You may also decide as part of your channel strategy to publish different products in different places — swimsuits on Zalando and furniture on Otto , for example.”. ARTICLE Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Other 147

Other White Paper Multi-channel eCommerce 147

GetElastic

SEPTEMBER 6, 2021

This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market. He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation.

B2B 144

B2B eCommerce White Paper Seminar 144

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. of doers, 39.5%

Social Media 78

Social Media eCommerce White Paper Mobile 78

ChannelAdvisor

MARCH 7, 2022

This requires full visibility of the competition present in major channels to understand how other sellers are promoting and positioning their products. This allows you to use the data you collect from online distribution channels to improve your processes, strengthen retailer connections and boost revenue. Build a Winning Strategy.

eCommerce 91

eCommerce White Paper Fulfillment Demo 91

Kissmetrics

JUNE 28, 2017

The problem with analytics is the more we know, the more we realize we don’t know — and “engagement” is one of those elusive quasi-metrics marketers keep chasing after, as if to hold it up as the ultimate measure of a site’s success. We can tie it to different data-backed metrics, but they don’t really give us the full picture.

White Paper 203

White Paper Customer Retention WooCommerce Definition 203

GetElastic

SEPTEMBER 26, 2019

He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation. Matt Clark, Global Head & VP, Ecommerce and Digital Marketing, Premier Farnell/Avnet. Twitter LinkedIn. Twitter Supply Chain Dive Engineering.

B2B 163

B2B eCommerce Multi-channel White Paper 163

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

Smile.io

NOVEMBER 14, 2023

This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Ecommerce businesses can leverage it for a deeper understanding of customer preferences and create highly targeted marketing campaigns, ultimately boosting sales, conversions, and customer retention. What is first-party data?

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

ChannelAdvisor

MARCH 7, 2022

This requires full visibility of the competition present in major channels to understand how other sellers are promoting and positioning their products. This allows you to use the data you collect from online distribution channels to improve your processes, strengthen retailer connections and boost revenue. Build a Winning Strategy.

eCommerce 59

eCommerce White Paper Fulfillment Demo 59

Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle.

White Paper 71

White Paper Social Media Shipping Arts 71

ChannelAdvisor

DECEMBER 10, 2019

With so many advanced advertising opportunities for reaching consumers on dominant channels like Google, Amazon and Facebook, digital marketing is still a strong option for getting excess inventory in front of purchase-ready consumers. Step up your paid search strategy . Focus on fulfillment processes.

Shipping Costs 55

Shipping Costs White Paper eCommerce Fulfillment 55

365 Retail

DECEMBER 13, 2023

A key takeaway from the holiday season in 2023 is that the mobile phone is fast becoming the remote control for shopping, instantly connecting consumers to brands as they navigate across online and offline channels. Social traffic on mobile was a critical acquisition channel – representing 10% of all referrals to retailer websites.

Retail 63

Retail Gifts Shipping Costs Customer Loyalty 63

Kissmetrics

MARCH 15, 2021

Is email marketing dead? Email marketing is still going strong and is possibly the best possible strategy to grow your business. Email marketing is still going strong and is possibly the best possible strategy to grow your business. After all, what’s the good of marketing to someone if they’re not there? Why is that?

Marketing 361

Marketing White Paper Download Social Media 361

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

Profitero

APRIL 18, 2017

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

ChannelAdvisor

DECEMBER 18, 2019

They streamlined inventory management, fine-tuned data feeds and expanded to new channels. If you’d like to scale your business quickly but don’t know which channels will have the biggest impact, check out this post to discover five emerging channels every seller should know about. #1: Expand to more marketplaces.

Blog 45

Blog White Paper eCommerce Channel 45

Bryan Eisenberg

APRIL 4, 2016

Yet, for many conversions remain lower than other channels. It also integrates Influencer marketing campaigns. Fan Machine – A Suite to manage your social marketing. Micro-Targeting produces abundant data about audience micro-segments and delivery channels. This helps you make the best marketing decisions.

Social Media 200

Social Media White Paper Channel Conversion Optimization 200

365 Retail

JUNE 19, 2023

The findings reveal that consumers expect reliable, rich, consistent, and informative product experiences across all channels where they interact. This report acts as a tool for retailers to understand consumer behaviour, build great product experiences and apply that experience to every shopping and post-sale channel.”

Consumer 71

Consumer B2C Merchant Services Omnichannel 71

ChannelAdvisor

DECEMBER 20, 2019

So far, we’ve compiled the top five blog posts of 2019 and shared the year’s most downloaded guides and white papers. ChannelAdvisor’s digital marketing strategists take a deep-dive look at the latest opportunities and cutting-edge promotional strategies to help you get greater returns on your Amazon Advertising spend. #2:

Webinar 40

Webinar eCommerce White Paper Omnichannel 40

ChannelAdvisor

AUGUST 30, 2018

Whether you choose to enable e-commerce sales on your website or build a third-party presence on marketplaces, it’s critically important to prepare for potential channel disruption. You might also choose to use a Where to Buy solution to support your retail channels and give consumers different buying options to meet their needs.

eCommerce 65

eCommerce White Paper Shipping Costs Information 65

ChannelAdvisor

AUGUST 28, 2019

Throughout the marketplace’s decades-long history , the company has set new standards and reset customer expectations across the entire landscape — from marketing to selling to fulfilling. If you read our white paper on using data to map the consumer experience, you understand how important personalization has become.

eCommerce 49

eCommerce White Paper Download Internet Retail 49

Profitero

FEBRUARY 15, 2017

And whereas we used to market to shoppers in one place, now we can activate them using tools that all connect as part of the same ecosystem. See beyond channels. When you’re measuring success, you simply can’t think in terms of channels. Think about your own growth.

eCommerce 60

eCommerce White Paper Electronics Document 60

ChannelAdvisor

MAY 30, 2019

At the recent Google Marketing Live event, Google announced several new ad formats as well as an important (and possibly game-changing) enhancement to the popular Shopping Actions program. Want to learn more about this development and how it may affect the way you market and sell to consumers? Improve the consumer experience.

eCommerce 45

eCommerce Webinar White Paper Automotive 45

365 Retail

OCTOBER 26, 2023

While the retail industry and the market it operates in undergoes a state of constant and rapid change, the whitepaper points to the irony that many retailers are slow to adapt, with widespread evidence including Wilko’s collapse, the demise of Debenhams, Topshop/Arcadia Group, Made.com and Joules, to name a few.

Retail 58

Retail Multichannel Technology Download 58

BigCommerce

AUGUST 17, 2018

You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. Marketing your store. Best of all: You’ll learn how to do most of this without relying heavily on SaaS tools and marketing agencies. But how do you navigate this experience and maximize your resources?

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

FastSpring

MARCH 27, 2023

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And that was particularly even more true for Cognota.

Payment Services 95

Payment Services Merchant Services Marketing Operations 95