Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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B2B eCommerce BigCommerce Omnichannel 240

Retail TouchPoints

MARCH 13, 2024

The trend of a cautious yet resilient consumer has continued into the early stages of 2024, with high-ticket luxury and department store industries underperforming sectors that sell necessities — online retail, discount/club, automotive and grocery. Full-service restaurants are trailing their limited-service peers.

Multi-channel 252

Multi-channel Payment Services Automotive Consumer 252

Digital Doughnut

OCTOBER 5, 2023

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. This article is ideal for businesses looking to optimise their digital marketing strategy. Find out how to allocate your budget for maximum returns and build credibility through e-word of mouth.

Channel 98

Channel Marketing Article Social Media 98

Groove

DECEMBER 7, 2023

What Do I Need To Know About Etail West 2024? Etail West 2024 is a four-day conference taking place in Palm Springs, California from February 26th through February 29th, 2024 - although the final day is reserved for retailers only. Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world.

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Events Social Media Workshop Download 195

Retail TouchPoints

DECEMBER 13, 2023

Although the creative aspect is especially important, designers and visual merchandising teams need to work closely with their colleagues in marketing, IT and business strategy to ensure all decisions align with the bigger picture. It’s a great number because it lets you look at that by channel, but also across channels and touch points.

Sporting Goods 288

Sporting Goods Technology Omnichannel Operations 288

TalkingRetail

MARCH 14, 2024

The success of crafted apple ciders will continue to set the pace of growth in the UK’s £1.1bn off trade cider market this year, with focused ranging crucial for convenience retailers looking to capitalise on demand, according to Westons Cider’s ninth annual Cider Report.

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Channel Marketing Retail 59

Retail TouchPoints

SEPTEMBER 22, 2023

Amazon is following the lead of nearly every other streaming service — including Disney+ , Netflix and HBO’s Max — in announcing that it will begin running ads on its programming in early 2024. The company also promised that it would not increase the price of Prime membership in 2024. “To

Other 242

Other Channel Consumer Retail 242

CPC Strategy

APRIL 26, 2024

Streaming 100 Streaming Statistics & Trends for Advertisers [2024] By Tinuiti Team Apr 26 2024 Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. With that in mind, it’s no wonder that marketers are investing more budget into video streaming services.

Blog 73

Blog Subscription Games eCommerce 73

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

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Marketing Information Consumer Reference 323

Algopix

OCTOBER 27, 2023

As we approach 2024, it’s essential for both established and aspiring eCommerce sellers to stay ahead of the curve by anticipating and preparing for the upcoming trends that will shape the industry. Augmented Reality (AR) Shopping Experiences In 2024, Augmented Reality (AR) is set to revolutionize the way consumers shop online.

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eCommerce Payment Services Cryptocurrencies Shipping Costs 118

CPC Strategy

APRIL 16, 2024

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “ The Marketing Analytics Landscape, Q2 2024.”

Marketing 92

Marketing B2C eCommerce Channel 92

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

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Channel Subscription Marketing Presentation 94

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 311

Marketing Technology Social Media Recommendation 311

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

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Events Seminar Marketing Workshop 88

ChannelSale

MARCH 13, 2024

You have come to the right place to look back on the e-commerce sector in 2023 and what trends to arrive in 2024 to increase its sales rapidly. It is because of the increasing prevalence of voice search, AR to visualize purchases, voice commerce, livestream shopping, the rise in new marketplaces & distribution channels, and many more.

eCommerce 103

eCommerce Payment Services Social Media Comparison Shopping 103

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Features like “swipe-up” links and interactive elements turn these videos into sales channels. market will drive seismic changes in consumption habits, as proven by its success in Southeast Asia and China (via Douyin).

Marketing 290

Marketing Technology Games Information 290

Retail TouchPoints

OCTOBER 9, 2023

In 2024, it won’t be your dad’s supply chain. Each channel has a distinct experience for the user and value to the business. Critically, thriving in modern markets can’t be done in the absence of advanced order management software. Shoppers’ retail preferences will be unlike anything we’ve seen even just a year ago. More fluid.

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Supplies Fulfillment Retail Omnichannel 300

Forrester eCommerce

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

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B2B Marketing Channel Operations 276

365 Retail

MARCH 4, 2024

Sitoo , a leading could-native Point of Sale (POS) and Unified Commerce Platform, has been recognised in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers. Sitoo helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere.

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POS Marketing Retail Sporting Goods 52

CPC Strategy

OCTOBER 30, 2023

In 2023, we saw massive growth in social commerce, influencer marketing, and even advancements in augmented reality shopping experiences. In 2024, we’ll still see those themes as a focus, but with a greater emphasis on AI, omni-channel marketing, experiential […]

Retail 85

Retail Channel eCommerce Marketing 85

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend.

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Social Media Travel Apparel Clothing 285

Retail TouchPoints

DECEMBER 8, 2023

As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential. Audience Targeting “ Connected TV has become the next scalable performance marketing channel, right alongside paid search and paid social ,” said Brickler.

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Channel Shipping Costs Social Media Webinar 310

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. RTP: How are you balancing your marketing and advertising to drive traffic not just to your owned ecommerce platform but also to your wholesale retail partners like Target?

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Toys Social Media Subscription Consumer 249

Retail TouchPoints

JANUARY 9, 2024

in 2024, lower than India, China, Germany and Brazil. This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. ad spending to increase 5.1% The silver lining?

Retail 287

Retail Omnichannel Channel Mobile 287

Pivotree Blog

JANUARY 31, 2024

With 40,000 attendees, 6,200 brands, and more than 1,000 other exhibitors, NRF 2024 – Retail’s Big Show took the industry by storm, and the dust has all but settled. Omnichannel retail was a key theme, with discussions on how retailers can bridge the gap between online and offline channels to enhance customer satisfaction and drive sales.

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Omnichannel Events Supplies Channel 52

RetailMinded

APRIL 2, 2024

Content Marketing Agencies Once you’ve established trust between you and your customers, and made some analytics on what their preferences are, comes the time to create engaging content. That’s where content marketing agencies can help you. That’s where content marketing agencies step in. trillion US dollars around the world.

eCommerce 52

eCommerce Order Fulfillment Live Chat Shipping 52

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. Invest in an SEO-friendly website and optimize your checkout process to make it a profitable sales channel.

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Multichannel Social Media Payment Services Shipping Costs 78

365 Retail

DECEMBER 13, 2023

Rewards at the ready for returning customers In 2024, customer loyalty will continue to be emphasised as a key driver of growth, as acquiring new customers becomes increasingly expensive. Social traffic on mobile was a critical acquisition channel – representing 10% of all referrals to retailer websites.

Retail 64

Retail Gifts Shipping Costs Customer Loyalty 64

Retail TouchPoints

FEBRUARY 9, 2024

In fact, it’s now central to how Stitch Fix shows up for customers across channels. With our process, we try to understand what is influencing clients today, so we can think about the big themes that may carry forward into 2024. The Style Forecast also provides a vehicle to explore more quirky marketing and merchandising themes.

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Merchant Services Arts Fashion Consumer 258

Retail TouchPoints

JANUARY 2, 2024

On the heels of its 40th anniversary, Mango Fashion Group has revealed plans to open 500 new stores in key markets, including Canada, France, the UK and U.S., The company expanded online to 20 new countries in 2023, bringing its total presence to 110 markets worldwide. In 2022, 36% of its business came from online channels.

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Fashion Events eCommerce Channel 236

Retail TouchPoints

APRIL 23, 2024

Saying that Tapestry ’s planned purchase of Capri Holdings would eliminate head-to-head competition in the “accessible luxury” handbag market, the Federal Trade Commission (FTC) has authorized a lawsuit to block the $8.5 Consumers have hundreds of handbag choices at every price point across all channels, and barriers to entry are low.”

Fashion 147

Fashion Consumer Channel Marketing 147

Retail TouchPoints

DECEMBER 21, 2023

Ulta Beauty will kick off 2024 with a fresh look for its loyalty program a decade after its debut in 2014. 1, 2024, the Ultamate Rewards loyalty program will become Ulta Beauty Rewards , and along with the new name will come enhanced benefits for the program’s 42.2 Beginning Jan.

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Gifts Social Media Channel Other 239

Retail TouchPoints

JANUARY 8, 2024

Why Retailers must Prioritize Loss Prevention in 2024 There’s no doubt that loss prevention will be a major priority for retailers of all sectors in 2024. Retailers are no longer able to ignore the impacts of theft, fraud and abuse within their online channels. Michael Osborne is the CEO of Appriss Retail.

Recommendation 233

Recommendation Omnichannel Shipping Costs eCommerce 233

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 66

X-cart eCommerce Marketing Live Chat 66

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Retail TouchPoints

JULY 21, 2022

In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner. And for the most part they didn’t mind — if they were offered personalized experience across channels in return. adults and 125 marketers.

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Marketing Consumer Information Customer Retention 278