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PERQ Expands into PPC Advertising for Multifamily with Strategic Acquisition

PERQ

PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. Prior to joining PERQ, he founded a successful marketing agency where he managed marketing efforts for over 12,000 units with an annual PPC spend exceeding $5 million.

PPC 36
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. It is expected that by the end of 2024, 75% of the global population will have their personal information protected by privacy regulations.

eCommerce 148
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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

UA data cannot be imported into GA4, and historical UA data will be removed in 2024. Last click attribution models attribute 100% of conversion value to the last channel the customer clicked through before converting. If there is no Google Ads click in the path, the attribution model falls back to cross-channel last click.

Events 78
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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

With ecommerce and m-commerce continually growing as the most popular online channels, these will likely significantly impact the growth of the online footwear market. Send welcome emails, follow-up messages, and much more on via multiple channels to reach your customers at their convenience. billion in 2024.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. 28% of marketers use automation in their PPC advertising efforts. Search engines are the most common brand discovery channel, with 32% of internet users saying they find new brands or products this way. Watch the video.

Marketing 172
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What to Expect in Ecommerce From the Recession in 2023 

ROI Revolution

However, The Fed isn’t expected to cut interest rates until 2024. Around the middle of 2023 , layoffs and economic slowdown are expected to peak and inflation is expected to come down. At ROI Revolution, we call this concept the digital search duopoly.