The State of Paid Search & PPC Strategy
ROI Revolution
JUNE 17, 2022
search ad spending grew 46% in 2021 to reach $84.7 By 2024, digital search ad spending will approach $100 billion. Paid search advertising has always been a competitive landscape. The amount of paid search CPC growth varies by industry. In 2021, CPCs for search ads ranged from $1.40 Search Marketing 2020.?.
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