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The State of Paid Search & PPC Strategy

ROI Revolution

Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 By 2025, mobile paid search ad spend is expected to be $51.7 By 2026, mobile search ad spend will total $160.25 Wordstream.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. billion by 2025.

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Cookieless Paid Search Marketing: What to Expect

ROI Revolution

Ecommerce has surpassed levels not expected until 2025 due to the COVID-19 pandemic, expected to bring in over $843 billion in sales this year. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out.

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2021 Paid Search Trends + Stats for Ecommerce Brands

ROI Revolution

Ecommerce has surpassed levels not expected until 2025 due to the COVID-19 pandemic, expected to bring in over $843 billion in sales this year. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Between store closures and safety concerns with being around other people in public, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025. Additionally, rushed deployments don’t just impact the organic channel but can also create problems for paid ads and overall user experience.

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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Gift guides can be used across a variety of channels, including email, organic, and paid search. If you do choose to use text within image files, make sure you include keyword-rich copy elsewhere on the page as well as an image alt tag. Create a gift guide to help inspire searchers and improve awareness during the giving season.

eCommerce 147
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2021 Holiday Shopping Ecommerce Stats & Trends

ROI Revolution

Between store closures and safety concerns with being around other people in public, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025. Additionally, rushed deployments don’t just impact the organic channel but can also create problems for paid ads and overall user experience.