article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 By 2025, mobile paid search ad spend is expected to be $51.7 By 2026, mobile search ad spend will total $160.25

PPC 78
article thumbnail

Looking Back: Cyber 5 2020 Stats + Trends

ROI Revolution

30% of shoppers said pandemic safety precautions like crowd control would improve their Black Friday shopping experience last year, but better deals and lower prices still won out as the top priority for consumers at 35%. Online shopping made up the difference plus a bit more, growing nearly 22% year-over-year to reach a record $9 billion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. There’s still time to optimize your copy for Google to crawl during the holiday season and improve your organic keyword rankings.

eCommerce 147
article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [October 2021]

ROI Revolution

Improve site speed and page experience. Now that page experience is an official Google ranking factor, there’s even more incentive to improve your Core Web Vitals performance. Incorporate structured data to help search engines understand your on-page content. Consolidate page equity to mitigate the impact of 404 errors.

eCommerce 120
article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Between store closures and safety concerns with being around other people in public, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025. Improve site speed and page experience. Incorporate structured data to help search engines understand your on-page content.

article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Improve site speed and page experience. Now that page experience is an official Google ranking factor, there’s even more incentive to improve your Core Web Vitals performance. Incorporate structured data to help search engines understand your on-page content. Consolidate page equity to mitigate the impact of 404 errors.

eCommerce 144
article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends

ROI Revolution

Between store closures and safety concerns with being around other people in public, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025. Improve site speed and page experience. Incorporate structured data to help search engines understand your on-page content.