article thumbnail

Foot Locker to Boost Digital Investments 50% as it Aims for 25% Online Sales by 2026

Retail TouchPoints

The company plans to update its website with more personalized product recommendations, improved search and better visuals, and add more in-depth ratings and reviews to better educate customers about its products. The improvements will not be limited to technology. Foot Locker also is targeting simpler improvements to its digital operations.

Mobile 278
article thumbnail

6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

trillion in 2026, from $3.3 Generative AI can analyze customer data, perform social media sentiment analysis and create custom journeys to offer personalized product recommendations like a stylist does and even discounts on items the AI believes a customer wants most in order to drive revenue.

article thumbnail

Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail TouchPoints

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

article thumbnail

How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Among shoppers aged 55 to 64 — a cohort that includes many parents of school-age and college-age kids — only 12% consider personalized recommendations a critical feature of their ecommerce experience. The takeaway here is to know your customer base so you know how much to invest in personalization.

article thumbnail

What Would a TikTok Ban Mean for Advertisers?

ROI Revolution

Pending the ban of the platform, TikTok ad revenue is projected to approach $14 billion by 2026. For many advertisers, TikTok being banned in the US would mean social media strategies would have to be entirely reorganized in order to maintain the same level of revenue. What Would the TikTok Ban Mean for Ecommerce?

article thumbnail

Gen Z: The Next Generation of E-commerce (Webinar Recap)

Pivotree Blog

06:19 – Nikki talks about the power of social media when it comes to Gen Z . ” Gen Zers are also experts when it comes to social media, which has had a tremendous impact on e-commerce and purchasing. One of the ways they conduct research is by following social media influencers.