ESW
MAY 17, 2023
A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.
GetElastic
SEPTEMBER 15, 2021
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.
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Retail TouchPoints
JANUARY 9, 2024
As the Head of Supply Chain for Alibaba ‘s North America B2B business, Yikun Shao is right in the thick of it. This allowed them to continue to meet the expectations of their consumer base [with things like] faster and more flexible delivery options. A bigger challenge we are already seeing play out is global economic conditions.
Retail TouchPoints
FEBRUARY 24, 2022
The company’s rapid growth tracks with the broader ecommerce boom: global ecommerce surpassed $5 trillion in 2021, and B2B ecommerce is expected to reach $20.9 trillion by 2027. Headless is widely seen as a more agile ecommerce foundation, allowing businesses to respond quickly to changing consumer demand and technological innovations.
ROI Revolution
JULY 11, 2022
Email marketing is one of the most profitable channels for marketers, enabling brands to reach the more than 4 billion consumers around the globe who use email. By 2027, email marketing is expected to generate $17.9 of consumers use social media to find content. The Ups and Downs of B2B Content Marketing. billion in 2023.
CPC Strategy
APRIL 26, 2024
Consider that CTV ad spend is projected to grow by more than 20 percent in 2024 while nearly twice as many consumers watch CTV as opposed to traditional TV. This is due to consumers spending 9.3 of consumers said they tune in to livestreams focused on home products, and 37.5% billion by 2027 [36] 105.3 compared to 2023.
Kibo
FEBRUARY 28, 2022
The 2021 holiday shopping season was historic, in that it was the culmination of two years of accelerated trends, shifting consumer behaviors, and omnichannel shopping realities that have emerged since the start of the pandemic. According to data from Earnest Research, November sales were up 9% versus 2020.
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