Tue.Apr 14, 2020

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Data Proliferation Accelerates The Need For Data Literacy

Forrester eCommerce

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].

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Use These A/B Testing Tools To Run Your Next Test!

Groove

Successful eCommerce businesses that use the inbound marketing methodology to drive traffic to their websites are also A/B testing as often as possible. Whether it be click-through rates or open rates, there's always something that can be A/B tested on your website and emails. A/B testing is a great way to determine which marketing strategies produce higher results and which parts may need a refresh.

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Forecasting In Uncertainty: US Tech Market Forecast Shows A Best Case 5% Drop In 2020

Forrester eCommerce

Forrester has just released our updated forecasts for the US tech market in 2020, factoring in the impacts of the COVID-19 virus and the efforts to contain its spread: “US Tech Budget Outlooks In A COVID-19 Recession.” As I’ve noted, we are working with three scenarios for the US economy and thus the US tech […].

Marketing 363
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Do Headings Really Impact Rankings?

Kissmetrics

They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page. But again, the real question is, do they help with rankings?

SEO 363
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Executive Crisis Tracker

Forrester eCommerce

Help us track and share important COVID-19 experiences, plans, and expectations. How are companies handling the COVID-19 pandemic? How are their priorities shifting over time — for both the short and long term? How are different industry executives reacting to the uncertainty of the pandemic? PLEASE TAKE THE 10-MINUTE SURVEY: CLICK HERE The purpose of […].

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Zaius Is a Certified App in the Shopify Plus Marketplace

Optimizely

Zaius is excited to be the only CDP certified in Shopify Plus app marketplace. Shopify announced their Shopify Plus Certified App Program earlier today and Zaius is honored to be the only CDP certified in the app marketplace. Zaius continues to invest heavily in the Shopify ecosystem , including one of the most comprehensive integrations in the industry, and being named a certified app ensures that the 7,000 Shopify Plus merchants can trust Zaius as the industry-leading Activated CDP for all of

Shopify 195

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Etsy vs. eBay: Where Should You Be Selling?

SellBrite

Etsy and eBay are two of the most notable online marketplaces in the world. Chances are, you’ve probably bought something from them — but have you sold something with them? Each platform has its pros and cons for sellers. We’ve put them head-to-head across a number of categories so you can see exactly how they stack up for your business. Customer Base. eBay is a leading online marketplace where just about anything (both new and used, but mostly new) is sold to a largely American customer base lo

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How To Succeed As A CX Professional

Forrester eCommerce

You won’t succeed as a CX professional, if you don’t know your strengths or if your strengths aren’t a good match for the CX challenges facing your organization. That’s what I learned from my recent research with successful CX professionals. My research uncovered three key findings that are detailed in my report How To Succeed […].

Customer 275
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Apple Supply Chain - The Best Supply Chain in the World

TradeGecko

Apple is famous for its innovation and design. But few people know that the way Apple handles inventory is also a factor that led to success. As a matter of fact, Apple’s Supply Chain has led Gartner's Supply Chain Top 25 list since 2013.

Supplies 156
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The Promise And Peril Of Apple And Google’s Alliance

Forrester eCommerce

Apple and Google announced on April 10, 2020 that they will partner on contact tracing technology to help “government and health agencies reduce the spread of the (COVID-19) virus.” This is an essential and entirely unique commitment these normally combative platform vendors are making. Why? Because the partnership of these two tech titans brings together […].

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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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Italian fashion industry begins road to recovery with 18% increase in consumer purchases

Retail Technology Review

The last three months have seen a dramatic drop in purchases from Italian fashion retailers online, but the country’s fashion brands seem to be over the worst. That’s according to new data from ccinsight.org, the daily Covid-19 Commerce tracker from data technology firm Emarsys.

Fashion 115
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What is the Amazon Buy Box and How Can You Win It?

Wiser

We all know that Amazon is the biggest online marketplace in the world. As a seller, your business can see wild success or total obscurity based on your ability to make yourself visible on the platform. There are a lot of ways to reach potential customers on Amazon, but one of the most lucrative is to win the Buy Box. In this article, we’ll look at what the Buy Box is and how you can capture it for your products.

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AT&T Delivers Good News: 3 Months of Free Service for Nurses and Doctors

SheerID

AT&T’s is giving doctors and nurses 3 months of free wireless service. Learn how it’s helping healthcare workers by giving them the support they want.

Blog 109
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4 Steps for Keeping Your Products in Stock During COVID-19 [Infographic]

RepslyBlog

The COVID-19 crisis has created unprecedented challenges for people in all aspects of daily life, and the CPG industry certainly isn't exempt. While consumer demand for CPG products has increased dramatically over the past few weeks, many brands are struggling to manage the stress this has put on their supply chains. Check out the infographic below to learn how to keep your products on the shelf when demand is at an all-time high.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Graphic Design Tips That Will Help to Attract and Engage Your Instagram Followers Even During the COVID-19 Pandemic

Omniconvert

The ongoing COVID-19 pandemic has not only been responsible for more than one million people from all over the world. The post Graphic Design Tips That Will Help to Attract and Engage Your Instagram Followers Even During the COVID-19 Pandemic appeared first on ECOMMERCE GROWTH Blog.

Blog 78
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5 Brands Creating Sustainable Growth

Smile.io

No matter its size, every business aims to achieve growth in one way or another. Whether this involves growing your revenue, your loyal customer base, or both, there are several ways to move the needle. As a small business, it can be tempting to invest a lot of money into fast-acting customer acquisition strategies that will bring in quick growth. However, we caution you to stray away from only using these strategies and instead opt for sustainable growth strategies.

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The Power of Community - The Retail Industry Steps Up

OracleBlogs

The retail industry has found itself on the front lines of the COVID-19 crisis. Grocery stores, pharmacies and other retailers offering essential goods remain open and working around the clock to ensure that people can purchase crucial items. While many of these retailers are taking extraordinary measures to serve the public and increase safety, those retailers deemed non-essential for in-store traffic are implementing creative and inspiring measures to help in the fight, including: Lending a ha

Retail 82
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5 Brands Creating Sustainable Growth

Smile.io

No matter its size, every business aims to achieve growth in one way or another. Whether this involves growing your revenue, your loyal customer base, or both, there are several ways to move the needle. As a small business, it can be tempting to invest a lot of money into fast-acting customer acquisition strategies that will bring in quick growth. However, we caution you to stray away from only using these strategies and instead opt for sustainable growth strategies.

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Get MACH Ready with Orium, Commercetools, and Contentstack

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Kooomo waives costs to support retailers online during Coronavirus crisis

Retail Technology Review

Cloud-based eCommerce platform Kooomo has waived setup fees to aid retailers to sell online. Through this initiative, Kooomo aims to help retailers who have faced some of the most difficult trading times in history. This support will enable any retailer medium or large to get their products online without incurring any costs.

Retail 70
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Overcoming Your Home Furnishings Digital Sales Team’s Common Obstacles

PERQ

The post Overcoming Your Home Furnishings Digital Sales Team’s Common Obstacles appeared first on PERQ.

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Lucidworks scales up European business for 2020 with an AI powered digital commerce focus

Retail Technology Review

AI-powered search company Lucidworks enters its fiscal year with several new appointments in Europe. Nick Jones joins as Vice President, Professional Services, Europe, and was previously Managing Director, EMEA, at Cirrus10, prior to the firm’s acquisition by Lucidworks.

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Comment on What is Google AdWords’ New Detailed Demographics Feature? by “Google Ads – A Summary” – Ana’s Blog

CPC Strategy

[…] search audience can also help you to achieve your marketing goals by creating awareness (using detailed demographics and affinity audiences), driving consideration (drive considerations using in-market audiences, […].

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Open customer experience roles fueling digital transformation amid COVID-19

Dynamic Yield

As companies undergo rapid digital transformation due to COVID-19, here's an active list of organizations hiring for digital and customer experience roles. The post Open customer experience roles fueling digital transformation amid COVID-19 appeared first on Dynamic Yield.