Accessories Digital Currency Games Marketing 
Retail TouchPoints
DECEMBER 19, 2022
Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.
Retail TouchPoints
OCTOBER 27, 2022
Claire’s S t ores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the brand’s first major “investment in a phygital future.”.
Dynamic Action
DECEMBER 18, 2022
Use partnerships with gaming hosts like Fortnite or Roblox to engage tweens, reserving hyperphysical in-store experiences for the younger demographic. In the mass market, leather (including faux) mentions on apparel are up 14% YoY, with shirts and trousers seeing the biggest YoY growth.
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