Retail TouchPoints

APRIL 24, 2023

As this important shopper segment finds value in creator-guided shopping, brands are recognizing the efficiencies creators are able to drive in terms of marketing, leading to more brands scaling creator campaigns as budgets become more scrutinized. Rodney Mason is Head Of Marketing, Brand Partnerships at LTK. 1] [link]

Social Media 253

Social Media Electronics Accessories Clothing 253

Retail TouchPoints

AUGUST 16, 2023

Why Shoppable TV Might Steal Livestreaming’s Thunder “[Livestreaming] has been massive in other parts of the world, like China and South Korea, but those are completely different markets than the U.S. The other thing that’s unique to those markets that doesn’t exist [in the U.S.] The best part?

Games 228

Games Social Media Merchant Services Shopify 228

Retail TouchPoints

NOVEMBER 1, 2022

Ralph Lauren has teamed up with Epic Games , creator of Fortnite, to launch a new line of digital-physical apparel and accessories that feature a reimagined version of the brand’s iconic polo player logo, in which a llama replaces the Polo Pony. 5, 2022, will debut two outfits and alternate styles as well as in-game cosmetics.

Games 259

Games Arts Accessories Apparel 259

ecomdash

DECEMBER 28, 2018

Computers, and the accessories that go with them, are some of the most in-demand products around. The global PC (Personal Computer) market has been slowly declining in recent years but remains massive – with nearly 62 million computers being shipped to customers in the first quarter of 2018. Target Niche Markets.

Accessories 60

Accessories Payment Services Shipping Costs Mobile Payments 60

Retail TouchPoints

APRIL 25, 2023

As with all next-gen tech, there have been some early adopters, especially in the realm of fashion, footwear and accessories, that are already employing 3D and AR to enhance the ecommerce experience. The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology.

Technology 240

Technology eCommerce Shipping Costs Games 240

Retail TouchPoints

OCTOBER 27, 2022

The concept was developed in partnership with interactive media and gaming company Wonder Works Studio , in which Claire’s also has made a financial investment. Shimmerville will be powered by its own economy, with players able to earn digital currency through fun retail jobs, playing mini games or just spending time in the experience.

Home Furnishings 189

Home Furnishings Digital Currency Accessories Games 189

Klaviyo

FEBRUARY 15, 2018

When looking to improve your email marketing, it’s common to wonder what everyone else is doing in the world of ecommerce and more so, how they’re performing. We focused on five key metrics important to evaluating email marketing success. Computers, Electronics & Accessories. Jewelry & Accessories. Click rate.

Food and Beverages 156

Food and Beverages Beauty and Health eCommerce Marketing 156

Kissmetrics

MARCH 10, 2021

If you’re hosting weekly virtual meetings, you could include a game or an icebreaker at the start. This game tests how well you know your workmates. Miming Games. Other incentives could be: Electronics or other work-from-home accessories like headphones, standing desk, or external monitor. Two Truths and a Lie.

Marketing 326

Marketing Books Games Events 326

Retail TouchPoints

JULY 8, 2022

Its actions have focused on the digital world, including redesigning its app , hiring people with backgrounds in ecommerce and blockchain gaming and planning to launch an NFT market by the end of Q2 2022. million , while Hardware and Accessories revenue declined 4.2% year-over-year to $483.7

Games 266

Games Accessories Operations Supplies 266

Kissmetrics

DECEMBER 23, 2021

Technology is ever-changing and, because of that, so is marketing. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers. There are games like Roblox and Fortnite that form the basis for what many consider to be the future of the metaverse.

Games 363

Games Arts Events eCommerce Platforms 363

Optimizely

NOVEMBER 1, 2018

If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. If you want customers to choose your brand, then you need to use content to power your marketing efforts and convince people that your product is the best. William Henry.

B2C 354

B2C Marketing B2B Article 354

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Media 267

Social Media Events Gifts Consumer 267

Retail TouchPoints

SEPTEMBER 16, 2022

Authenticity has become a marketing buzzword in its own right, but members of the Z Suite agreed that they want to feel emotionally connected to brands they buy from. They also want to feel represented in marketing materials and even in product design. With Allie, it was a no brainer.” With Allie, it was a no brainer.”

Social Media 318

Social Media Retail Games Consumer 318

Retail TouchPoints

MARCH 7, 2022

For example, Forever 21 is getting involved by collaborating with the popular online game Roblox, allowing users to customize virtual fashion stores using Forever 21 products and then purchase the physical equivalents on their website.

Retail 357

Retail Department Stores Games Accessories 357

Retail TouchPoints

AUGUST 1, 2023

Photo courtesy of Lacoste Visitors to the store virtually stroll from the beach into a crocodile’s mouth where they can explore Lacoste’s summer collection of clothes, shoes and accessories. Additionally, the treasure hunt game continues in the VIP room, and community members who participate will be rewarded with special prizes every week.

Outdoor 223

Outdoor Accessories Customer Loyalty Clothing 223

ROI Revolution

JUNE 6, 2022

To give you a picture of the current D2C ecommerce landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and company revenue. In this article, dive into the data behind direct to consumer marketing and how your brand can leverage D2C for profitable growth.

eCommerce 78

eCommerce Consumer Marketing Shipping Costs 78

Retail TouchPoints

JUNE 13, 2022

PUMA is letting fans experience what it’s like to be one of its athlete ambassadors with a new gaming experience in Roblox called “ PUMA and the Land of Games.” The Gap Teen Club Roblox boutique features a series of games and experiences as well as digital replicas of the current Gap Teen collection. Tommy Hilfiger.

Games 317

Games Fashion Arts Jewelry 317

Retail TouchPoints

MARCH 7, 2022

In a new survey from marketing platform Klaviyo , 49% of consumers said they don’t know what the metaverse is , and among those respondents who said they were aware of the metaverse, 78% think it’s mostly marketing hype. So how can retailers get ahead of the game? Gaming is the start, and gaming has been around for a while.

Games 235

Games eCommerce Fashion Merchant Services 235

Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. You may want additional accessories, like a boom mic or phone holder, but those are not necessary.

Games 231

Games Social Media Channel Marketing 231

Omnisend

JULY 23, 2023

In our previous report , we noted that those challenges included “war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years.” Threats of a deep recession have thankfully eased, for the time being at least. The result? “At

Food and Beverages 78

Food and Beverages Marketing eCommerce Books 78

Retail TouchPoints

AUGUST 11, 2023

The annual ranking is compiled by global marketing consultancy Kantar and is determined by comparing year-over-year increases in domestic sales (in the case of the 2023 list, this means 2021 versus 2022). If you look at their marketing, direct mail, communication that comes with the deliveries — it’s all emotional.” Chedraui (U.S.

Retail 230

Retail Accessories Consumer Subscription 230

Retail TouchPoints

MARCH 24, 2023

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. Third, I don’t know what assets Gap has to differentiate itself in a crowded market. Is it their audience?

Retail 246

Retail Multi-channel Financial Services Merchant Services 246

Retail TouchPoints

NOVEMBER 7, 2023

Within a three -year period, the accessories retailer went from: Chapter 11 to IPO; and from a beloved tween fixture among aging millennials to a fun brand with a distinct point of view and an eye for innovation. As Gen Zalpha grows, their behaviors and preferences will undoubtedly evolve.

Jewelry 233

Jewelry Consumer Accessories Technology 233

BigCommerce

JANUARY 3, 2018

Many dropshippers are tiny companies without much marketing power, meaning they barely show up in Google search results. They also provide marketing materials. Trendsgal is a global seller that offers dropshipping services in clothing, jewelry, shoes, accessories and kids clothes. Clothing Showroom. Collective Fab.

Shipping Costs 419

Shipping Costs Jewelry Toys Electronics 419

RTP blog

JANUARY 8, 2018

Others selling sports gear or auto accessories may be made up of mixed audiences. big brands with huge marketing budgets) and direct-to-consumer brands that skip the middleman retailer, how can anyone else stand a chance? But the name of the game? With so much competition (a.k.a. It’s hard to ignore data like that.

Social Media 150

Social Media Marketing eCommerce Retail 150

Retail TouchPoints

DECEMBER 20, 2021

It’s a uniquely different experience for a consumer to simply receive a search result for pants, or to get a robust search serving up pants alongside shoes, accessories, style guides and videos with information about local store hours and what’s in stock. Sustainability Matters. focused on the retail, consumer and travel industries.

Consumer 341

Consumer Retail Travel Omnichannel 341

Retail TouchPoints

MAY 16, 2024

Retail veteran Stacey Shively has joined the company as Chief Merchandising Officer to lead that effort, while new Chief Marketing Officer Angela Minor will focus on another key objective of the brand’s revival: driving home the role of BB&B in customers’ major life events, such as getting married, having a baby and going off to college.

Apparel 232

Apparel Fashion Supplies Toys 232

365 Retail

JANUARY 9, 2023

JD takes first steps into the metaverse with ‘King of the Game’, allowing players to experience its Christmas arcade. This could be through socializing, gaming, or even conducting business meetings and conferences. The metaverse also has the potential to revolutionize the way that retailers market and advertise their products.

Retail 110

Retail Games Technology Accessories 110

FastSpring

FEBRUARY 9, 2021

Captive pricing happens when an accessory product is necessary to purchase in order to use a core product. The definition of captive product pricing is the pricing of products that have both a main product and several secondary or accessory products that are needed for the main product to offer full value.

Accessories 82

Accessories Payment Services Subscription Payments 82

FastSpring

FEBRUARY 9, 2021

Captive pricing happens when an accessory product is necessary to purchase in order to use a core product. The definition of captive product pricing is the pricing of products that have both a main product and several secondary or accessory products that are needed for the main product to offer full value.

Accessories 78

Accessories Payment Services Subscription Payments 78

UpSellIt

JUNE 19, 2019

That means warm temperatures, high spirits, and endless opportunities for marketing. As students go on break and vacation planning hits its peak, retailers that offer products within the realms of toys, games, books, activities, and outdoor equipment can expect to see increases in sales and performance. Summer is here! every year.

Marketing 73

Marketing Gifts Outdoor Recommendation 73

Retail TouchPoints

JUNE 14, 2023

Unlike indoor shopping malls, open-air centers intersect with the environments around them, whether in suburban markets or in key tourist destinations, creating a bustling community hub where guests can gather to shop and dine.” The space also is working with its retail partners to enable sidewalk sales during holiday and event operations.

Events 232

Events Technology Outdoor Retail 232

SellBrite

SEPTEMBER 24, 2019

As a seller, market research is an important first step in deciding on your product selection. Toys & Games. With each movie comes a series of must-have toys, games, and gadgets. As a result, there’s a constant stream of new toys and games all year round — which is big business for Amazon. Electronics.

Toys 103

Toys Games Electronics Books 103

lateshipment

MAY 30, 2023

Even if your products are the best in the market with minimal competition, there are things that are needed from your end to make your products reach your target audience. And one such channel that can be the best choice for you in the current scenario is your social media game.

Social Media 130

Social Media Technology eCommerce Shipping Costs 130

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Kissmetrics

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

Social Media 267

Social Media Banking eCommerce Books 267

365 Retail

JULY 11, 2022

For example, it’s now being used in the games you play within the virtual world. The in-game currency of the project is SAND, which can be earned and bought by providing real-life currency. You can use it to purchase a build, an accessory, or a virtual land. The game is controlled and overviewed by Decentraland DAO.

Cryptocurrencies 63

Cryptocurrencies Games Accessories Clothing 63