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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process. The good news?

eCommerce 271
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. That said, tracking too many metrics can make a thorough analysis difficult.

PPC 162
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

As websites and online businesses grow in complexity, so do the marketing audits needed to keep them up to speed. Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. What is a Digital Marketing Audit? What is a Digital Marketing Audit?

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Mobile Optimization. CRO & Data-Driven Optimizations. Technology.

eCommerce 419
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The Best Review Apps for Shopify (July 2022)

Ecommerce Platforms

One of the most highly rated Shopify review applications on the market, Stamped.io There’s also a range of features to make your life easier, including moderation so you can decide which reviews are published, smart reminders, topic filters, and multi-lingual support. Lots of advanced features like sentiment analysis.

Shopify 104
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The Best Online Store Builder – Which is Best for You?

Ecommerce Platforms

So, it's safe to say they're one of the most popular ecommerce platforms on the market, and for a good reason. Shopify supports multi-channel selling (online, offline, social, etc.). Square Online Store supports multi-channel selling (online, offline, social, etc.). Access to an impressive range of marketing tools.

3dcart 165
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Marketing to consumers in a post-pandemic world.

eCommerce 197