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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 290
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

That said, tracking too many metrics can make a thorough analysis difficult. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. This just lowers your conversion rate.

PPC 162
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. We recommend conducting this audit at least once every 12 months. (In If you’re not experienced with technical SEO, we recommend hiring an agency to complete this step. Technical SEO Audit.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. As a result, many experts are recommending alternate approaches to success for 2018. Mobile Optimization. CRO & Data-Driven Optimizations. Omni-Channel Management.

eCommerce 419
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The Best Review Apps for Shopify (July 2022)

Ecommerce Platforms

There’s also a range of features to make your life easier, including moderation so you can decide which reviews are published, smart reminders, topic filters, and multi-lingual support. Lots of advanced features like sentiment analysis. Companies can even assign specific review groups to certain products. Stamped.io

Shopify 104
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Claim your copy so you can profit off of this channel’s meteoric rise. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Claim your copy so you can profit off of this channel’s meteoric rise. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 148