Why Nike should ‘Just Do It’ on Amazon: Nike case study
Jumpshot
SEPTEMBER 15, 2016
As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We found that even though Nike dominates the sports apparel market there is room for improvement, onsite and off.
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