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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

In Q1, online sales for fashion apparel were up 50% year-over-year, and online jewelry sales were up 35% year-over-year. For retail marketers and consumers alike, hope and optimism are not just on the horizon, but on the rise. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

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Infographic: The State of the Food & Beverage Industry

ROI Revolution

At the onset of the coronavirus pandemic , the food and beverage industry experienced some major ecommerce growth as consumers shut their doors and relied on food delivery more than ever. In fact, food delivery app revenue surged by $4 billion in 2020 compared to 2019! The growth isn’t expected to stop anytime soon.

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Cyber Week Wins to Inspire Your Brand’s 2021 Holiday Ecommerce Strategy

ROI Revolution

From how early consumers start shopping to what methods of buying they’ll expect your brand to provide, most of the basic fundamentals that marketers use to build a holiday strategy are up in the air yet again. Channel: Paid Search Advertising (Smart Shopping and Display). Industry: Apparel. Industry: Home Goods.

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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market.

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The State of Paid Search & PPC Strategy

ROI Revolution

Google paid search ad spend grew just 7.7% Digital search ad spending has increased significantly since then as businesses adjust and consumers spend more time online. search ad spending grew 46% in 2021 to reach $84.7 Market share of selected leading mobile search providers in the US from October 2012 to January 2022.

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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

of apparel & accessories brands named personalization as a top trend for 2022 – they’re prioritizing social commerce more this year. Personalization may vary in importance depending on industry, but it’s an expectation for 71% of consumers. For CPG (consumer packaged goods) and brick and mortar, it’s closer to 10%.

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ROI Revolution Brand Growth Success Stories [October 2020]

ROI Revolution

2020 has created an unparalleled marketing landscape that even the most seasoned executive couldn’t have predicted. From ecommerce growth exploding five years ahead of schedule to consumers’ rapidly shifting (and varying) buying behaviors, 2020 has been a turbulent year for many brands. Published October 7, 2020.