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3 Interactive Experiences We Love Right Now

Sailthru

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. Better personalization leads to stronger engagement and higher ROI.

Travel 78
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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

You want every interaction to embody brand consistency and offer customer satisfaction. With the right strategy, your team can drive product sales and achieve more customer retention. When followers see the tweet below, they experience a fun-loving brand dedicated to helping customers save money on the latest apparel.

Channel 226
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How Smart Retailers Use Data And Analytics To Optimize Margins 

Dynamic Action

Limited competitive coverage, profit data and customer data is restricting growth. Retailers are now looking to data and AI more than ever before to aid in decision making to ultimately improve sales revenue, margin and market share.

Retail 62
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How To Rethink Your Customer Segmentation Efforts To Be More Profitable

eCommerceFuel

.” — ECF Member Why Customer Segmentation Matters Personalization: Tailor your messaging to fit individual needs and preferences. Optimized Marketing Spend & ROI: Direct resources to high-value customer segments for maximum returns. Customer Retention: Retaining your biggest brand advocates or converting “minnows” to whales.

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Ecommerce Segmentation vs. Personalization: Differences & Benefits

UpSellIt

Imagine a business that sells both warm weather and cold weather apparel. Improved Customer Satisfaction: When customers receive personalized recommendations and content, they feel valued and understood, leading to higher satisfaction levels. Let’s take a look at a quick and simple example.

eCommerce 107
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How Ecommerce Sites Can Use Online Quizzes to Drive Sales

Smile.io

Aside from higher engagement, when you have buyer profile data about your customers, you can personalize every experience and touchpoint they have with your brand. Personalized experiences lead to better customer nurturing cycles, which in turn increases your customer retention. Good luck with your quiz creation!

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Taking time to respond with solutions to issues shows potential customers that your business cares about its customers. COVID-19’s impacts on the apparel industry. Every industry has undoubtedly been impacted by the COVID-19 pandemic – but the apparel and retail industry has felt some of the biggest shockwaves.

eCommerce 148