Remove Apparel Remove Improvements Remove Online Retail Remove PPC
article thumbnail

How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Improving site performance and speed, for example, will not only help organic search rankings but also drive up conversions.

article thumbnail

PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers.

PPC 408
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Investing in eCommerce: How to Reallocate Your Retail Budget to Succeed Online

ESW

A robust online presence can be reassuring and let consumers know you are still in business. In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online. An online retail store is your insurance against these and other disruptions.”

article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

ecommerce sales of apparel, footwear, and accessories projected to exceed $123M by 2022 ( Statista ). Shoppers spend 36% of their budget online on average ( BigCommerce ). But what’s exciting about this is that there’s still so much opportunity within the online marketplace. Image source. Eric Carlson, Co-Founder, 10x Factory.

eCommerce 417
article thumbnail

234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

In 2004, we saw an opportunity in updating an existing apparel accessory that had not really changed in decades. Our company was founded in order to provide apparel that would unite the military, veterans and patriotic Americans, to bridge the gap between those who serve and those who support them, and to be a voice for the American people.

article thumbnail

72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

Improving an industry. In 2004, we saw an opportunity in updating an existing apparel accessory that had not really changed in decades. Ashli Clubine, Director of Marketing, Nine Line Apparel. Gene Constant, President & Founder, True to Size Apparel. As a material scientist, I knew there could be something better.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

COVID-19’s impacts on the apparel industry. Every industry has undoubtedly been impacted by the COVID-19 pandemic – but the apparel and retail industry has felt some of the biggest shockwaves. The global apparel market was still worth a whopping $1.5 Digital was crucial to apparel’s survival last year. September 9.

eCommerce 148