PPC Strategies & Optimizations for 542% ROAS on Google and Facebook
BigCommerce
MARCH 23, 2017
PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers.
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