article thumbnail

PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Our experts at CPC Strategy expect a big apparel push in January, building off of the ‘New Year, New You”‘ campaigns.

PPC 74
article thumbnail

Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The budgeting method we recommend to find your most profitable campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet.

PPC 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers.

PPC 408
article thumbnail

How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Some background: Skreened sells creative designs that can be printed on apparel (such as T-shirts and sweatshirts) and other products (such as coffee mugs or dog beds).

PPC 103
article thumbnail

Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Best Performers in Social Media Ads.

article thumbnail

How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

Inflow Insights

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. Skreened sells funny and creative designs that can be printed on apparel, such as t-shirts and sweatshirts, as well as other products such as coffee mugs or even dog beds.

Apparel 154
article thumbnail

How 7-Figure eCommerce Owners are Crushing it With Shopping on Instagram

Lemonstand

Facebook recommends this approach if you have less than 50 items in your catalog. Google Adwords, a pay per click (PPC) online advertising medium, can also be configured to drive website traffic based on intent. SpearmintLOVE , who sells baby apparel, is another excellent Instagram success story.