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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

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Customer Acquisition vs Retention

Groove

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. What Is Customer Retention?

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How to get repeat customers: Proven strategies for success

Omnisend

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position.

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How To Get Ahead of The Competition with Easy-to-Launch eCommerce Subscription Services ?

GetElastic

However, they also state that while “ 75% of organizations selling direct to consumer will offer subscriptions services by 2023, only 20% will succeed in increasing customer retention. ”. This leaves brands incapable of keeping up with customer demands, which leads to high churn. Why’s that you may ask?

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What is Demand Generation?

Kissmetrics

B2B Demand Generation Strategies. You may recognize a need for more and better leads or higher customer retention. You may realize better systems in your sales and marketing process could create a better experience for your customers. Target Your Ideal Customers With Buyer Personas. How can you implement it?

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4 Customer Retention Strategies for Your Subscription Business 

Kibo

In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In this article, we take our best shot at answering these and many other questions surrounding churn. table of contents to jump between sections of this article. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach. It’s the opposite of customer retention.

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