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Customer Acquisition vs Retention

Groove

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. What Is Customer Retention?

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How to get repeat customers: Proven strategies for success

Omnisend

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position.

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Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

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How To Get Ahead of The Competition with Easy-to-Launch eCommerce Subscription Services ?

GetElastic

However, they also state that while “ 75% of organizations selling direct to consumer will offer subscriptions services by 2023, only 20% will succeed in increasing customer retention. ”. This leaves brands incapable of keeping up with customer demands, which leads to high churn. Why’s that you may ask?

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05. Wednesday: June 06. Break Point: The Reality of US Ecommerce Today.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Reducing agents’ time handling customer requests. Higher customer satisfaction rates. Improved customer retention.