Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. Seems simple?

B2C 186

B2C Customer Data Customer Marketing 186

Optimizely

JUNE 20, 2019

To make these marketing campaigns really effective, you need to be able to stitch together the entire history of a customer’s interactions with your brand using identity resolution technology. And the more customer data you are collecting and analyzing, the better. Make dynamic product recommendations.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. Integrate all your customer data.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. Are you really a data-driven B2C marketer? How many converted into long-term customers?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Fine-tune your support channels to meet your customers’ expectations and increase conversion. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

SEPTEMBER 6, 2018

And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most. Two purchases are better than one.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

FEBRUARY 6, 2018

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Customer data creates seamless customer experiences. AI is still not fully autonomous. “AI

B2C 150

B2C Omnichannel Channel Customer Experience 150

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? How can in-store data help improve customer loyalty? Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Kibo

OCTOBER 13, 2022

read this article. ) . In addition to the business benefits of composability, it also enables an optimal customer experience. In this article, we’ll outline these benefits and why now’s the time to consider a composable commerce strategy. Kibo’s Approach to Composable Commerce.

Shipping Costs 62

Shipping Costs Drop Ship B2C Customer Experience 62

Omnisend

FEBRUARY 8, 2023

In this article, we share a list of the best email automation software based on features, scalability, and pricing, and the parameters you need to remember before signing up for any of them. But to set up an omnichannel campaign, you will need subscriber and customer data to flow seamlessly between channels. 5Capterra: 4.5/5

Shipping Costs 78

Shipping Costs Recommendation B2C B2B 78

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. We take care of data science so that you can take care of your customers.” – Spencer Pingry, CTO of Zaius. With the help of Zam, you can truly know your customers better and delight them with every interaction.

Marketing 79

Marketing Customer Data B2C Demo 79

Ecommerce Platforms

OCTOBER 14, 2019

The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. B2C ecommerce websites and businesses evolved quickly, leaving B2B portals far behind, and today, they provide a richer customer experience than most B2B ecommerce portals. The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. December 2. January 7 update.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. January 7 update. 4/14 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. January 7 update. 4/14 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. January 7 update. 4/14 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. January 7 update.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. January 7 update. 4/14 update.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. January 7 update. 4/14 update.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

NOVEMBER 4, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. January 7 update. 4/14 update.

eCommerce 78

eCommerce Social Media Payments Payment Services 78