RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

In this article, we’ll explore how AI is reshaping retail and CPG marketing, driving innovation, and delivering remarkable results. AI algorithms analyze customer data to understand preferences, behavior, and purchase history. Request a demo today to unleash the power of data and transform your business.

Marketing 95

Marketing Retail Customer Loyalty Games 95

RetailMinded

JULY 8, 2021

To fully measure how vital digital marketing is for your retail business, this article will provide you with different reasons. Most companies will develop stronger relationships with their customers, broaden their target market, and play more competitively in a market full of solid players with the help of digital marketing. .

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Optimizely

JANUARY 10, 2019

Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. Everyone in marketing knows that the field has been taking over by data. As data becomes central to all of marketing, so too you have to adapt and up your data-centric skills.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Understanding how to get repeat customers can boost your revenue. How does this work?

Customer 88

Customer Customer Retention Social Media X-cart 88

Algopix

JULY 16, 2023

This article explores the best email marketing software options available for eCommerce businesses and provides insights into their key features, benefits, and considerations for selecting the most suitable solution. It integrates with popular eCommerce platforms, allowing you to leverage customer data for more personalized emails.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Optimizely

APRIL 27, 2017

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

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Customer Internet Retail Article Customer Data 170

Optimizely

JUNE 25, 2019

Get inspired by how these brands use their customer data to drive customer loyalty and revenue for their beauty brand. Rihanna’s beauty brand Fenty smartly uses a quiz on the website to gather as much data from its customers as possible. Laura Mercier also includes a free gift as an incentive to purchase.

Recommendation 150

Recommendation Customer Data Customer Loyalty Gifts 150

Ecommerce Platforms

OCTOBER 4, 2022

Data Analytics. Shopline provides a real-time analytics dashboard that gives insights into customer data, traffic, marketing performance, which products sell best, etc. With Shopline’s Pro versions (more about pricing in a sec), you can review up to a year’s worth of data. Client Management.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

lateshipment

NOVEMBER 26, 2023

With the importance of customer retention clear, it’s time to focus on one particular component that is crucial to increasing your customer loyalty in the long run — ‘the post-purchase customer journey’. How you can craft a successful strategy to optimize CX throughout your customers’ post-purchase journey.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Optimizely

FEBRUARY 8, 2018

Centralize your marketing data. The first step to achieving multi-channel marketing attribution is to unify all of your customer data in one place. You’ll understand not only your acquisition costs, but also the ROI of your campaigns to drive long-term customer loyalty. Analyze performance by channel and campaign.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

JUNE 20, 2019

To make these marketing campaigns really effective, you need to be able to stitch together the entire history of a customer’s interactions with your brand using identity resolution technology. And the more customer data you are collecting and analyzing, the better.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Ecommerce Platforms

AUGUST 29, 2022

There’s a “Premium” plan for $49 per month, which supports unlimited referrals and customers, data reports, and dashboards. You also get automated fraud protection, and live chat customer service. Referral Candy starts with a 30-day free trial, followed by two paid packages.

Shopify 183

Shopify Shipping Costs Live Chat Merchant Services 183

Omnisend

DECEMBER 7, 2021

In this article, we’re going to discuss the best post-holiday strategies to do just that. Benefits of reaching out to customers with post-holiday sales. With that said, let’s look at some of the best ways to reach out to customers with your after-holiday email campaigns. Ready to create your perfect post-holiday campaigns?

Gifts 158

Gifts Shipping Costs Recommendation Customer Retention 158

Optimizely

AUGUST 9, 2018

More and more, brands are looking to own their communication with customers, focusing on the repeat purchase and driving customer loyalty. Between the proliferation of marketing channels and devices and the ongoing difficulties in managing customer data effectively, omnichannel isn’t getting any easier.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Retalon

FEBRUARY 15, 2024

These retail analytics insights, a crucial aspect of broader retail data insights, not only shed light on optimizing inventory and enhancing customer engagement but also carve pathways for impactful pricing strategies. A compelling testament to the power of analytics is showcased by predictive analytics in retail.

Retail 41

Retail Operations Information Customer Loyalty 41

Optimizely

APRIL 10, 2018

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

BigCommerce

SEPTEMBER 14, 2018

You’ve seen the ads and read the articles about retail darlings like Harry’s, Casper, Blue Apron, Bonobos, Barkbox, and Warby Parker. Customers have come to expect, and demand, buying directly from a brand, no matter what they sell. For example, what’s your customer acquisition strategy ? From a branding side.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Ecommerce Platforms

JULY 9, 2022

Customer loyalty programs with distinct customer profiles. Aside from integrating with email marketing tools and social media solutions, Shopify POS Pro can also help to strengthen your relationships with customers in other ways too. Discount codes and digital receipts, as well as refund options.

POS 180

POS Shopify Payment Services Shipping Costs 180

Optimizely

APRIL 5, 2018

For example, you now have their email address, online shopping behavior, and more customer data, so you can talk to them directly via marketing messages through email, social media, and more. Instead of hoping they come back to a retailer to buy again, you can use direct-to-consumer marketing to convert them into loyal customers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Korona

OCTOBER 6, 2021

It’s time to revamp your winery marketing strategy by personalizing your wine club membership gifts based on a customers database that you can only access through your wine POS system. What happens if the POS vendor accidentally deletes your inventory data? Wineries have different needs in terms of size, target segment, and location.

POS 52

POS Payment Services Point of Sale Shipping Costs 52

Omnisend

APRIL 26, 2021

In this article, we’re going to check out some of the biggest furniture ecommerce trends for this year. Use Marketing Automation to Create a Personalized Customer Experience. The key to personalization is the effective use of customer data. 4 Furniture Ecommerce Trends for the Year Ahead.

eCommerce 135

eCommerce Social Media Merchant Services Shopify 135

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Fine-tune your support channels to meet your customers’ expectations and increase conversion. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Smile.io

MARCH 10, 2020

The point is for you to focus on acquisition, retention, and communication, and hopefully this article will help. From emailing your customers about promotions, sending them critical info for rewards programs, or just to stay in touch, there’s a reason it’s so powerful. How to Make the Best Customer Loyalty Experience.

Shopify 46

Shopify Marketing SEO Customer Loyalty 46

Korona

OCTOBER 6, 2021

It’s time to revamp your winery marketing strategy by personalizing your wine club membership gifts based on a customers database that you can only access through your wine POS system. What happens if the POS vendor accidentally deletes your inventory data? Wineries have different needs in terms of size, target segment, and location.

POS 52

POS Payment Services Point of Sale Events 52

Ecommerce Platforms

MARCH 24, 2022

The best POS system for coffee shops is a convenient solution for managing transactions, customer data, and inventory tracking in one place. You can run customer loyalty programs and stamp cards to keep your customers coming back for their favorite drinks, and there are even special software packages just for coffee shops.

POS 104

POS lightspeed Payment Services Shopify 104

Ecommerce Platforms

MARCH 7, 2022

ShopWired also provides a two-stage checkout for customers. Here, customers can create an account and save their card details for future purchases to help speed up the process. You can also use this customer data (like their name and email address) for your marketing campaigns.

Payment Services 104

Payment Services Shipping Costs Download Shipping 104

Retalon

FEBRUARY 14, 2024

With evidence pointing towards increased customer loyalty and spending triggered by personalized experiences, it’s clear that data insights hold the key to unlocking new levels of engagement and satisfaction among consumers. This kind of personalization can increase customer loyalty significantly.

Retail 41

Retail Operations Management Improvements 41

Smile.io

MARCH 10, 2020

The point is for you to focus on acquisition, retention, and communication, and hopefully this article will help. From emailing your customers about promotions, sending them critical info for rewards programs, or just to stay in touch, there’s a reason it’s so powerful. Related Topic: How to Make the Best Customer Loyalty Experience.

Shopify 46

Shopify Marketing SEO Multi-channel 46

Email Audience

JUNE 30, 2021

A campaign around triggered emails can also give you a closer look at your customer data. Most retailers know 80% of future profits comes from 20% of repeat customers. So, take advantage of this customer event and send a targeted deal or message. Back to the customer data piece again. Use that information.

Customer 52

Customer Retail Shipping Costs Events 52

BigCommerce

SEPTEMBER 28, 2017

In this post, we’ll analyze how 2 brands are using Reamaze to drive up sales and customer loyalty while keeping their customer service reps happy and efficient across a multi-channel ecommerce customer service environment. This creates customer loyalty.”. Reduce Customer Effort.

Channel 402

Channel Live Chat Multi-channel Customer 402

Optimizely

SEPTEMBER 6, 2018

And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

ESW

SEPTEMBER 29, 2023

An omnichannel approach ensures that brands meet customers where they are. It also allows for more flexible inventory strategies which help maintain margin while improving customer experience. But the benefits of omnichannel ecommerce are well worth it for both the brand and the customer.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? How can in-store data help improve customer loyalty? Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Omnisend

MAY 24, 2021

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

Customer 134

Customer Customer Retention Customer Data Omnichannel 134

Optimizely

MARCH 29, 2018

You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? How many converted into long-term customers? Are you measuring revenue-base metrics? What is their average order value?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Kissmetrics

OCTOBER 5, 2021

You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing. By using your customers’ data to send emails at the best times. How do you overcome this?

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334