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MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. How customer data powers dynamic content. Sounds cool?

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

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SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

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MAY 16, 2019

But the real retail message needs to go deeper and center even further on the customer. The shopper is everywhere, but is the customer data there? I mean not just in different marketing channels and devices, but into the hands across the retail organization that need to have a complete view of the customer.

Magento 150

Magento Customer Data B2C Events 150

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APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. Seems simple?

B2C 186

B2C Customer Data Customer Marketing 186

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FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. This data is all interesting, but what do you actually DO with it?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Understanding how to get repeat customers can boost your revenue. How does this work?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Groove

NOVEMBER 25, 2019

This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. HubSpot Tools. Each can be used separately, but they are most powerful when used together.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05. Brendan Witcher, Vice President, Principal Analyst, Forrester Research.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Ecommerce Platforms

JULY 12, 2021

Typically, the B2C model focuses predominantly on fixed pricing, but that just doesn’t work here. With the ‘negotiation’ tool, you can provide customers the option of negotiating on product and logistics pricing – this is especially useful when selling second-hand items. . …and more. SouqBox Review: The Negotiation Tool.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

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FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. Integrate all your customer data.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

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MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. Are you really a data-driven B2C marketer? How many converted into long-term customers?

B2C 247

B2C Marketing Multi-channel Customer Data 247

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JUNE 20, 2019

To make these marketing campaigns really effective, you need to be able to stitch together the entire history of a customer’s interactions with your brand using identity resolution technology. And the more customer data you are collecting and analyzing, the better. Make dynamic product recommendations.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

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JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Fine-tune your support channels to meet your customers’ expectations and increase conversion. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

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MAY 8, 2018

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. Probably your access to accurate customer data.

B2C 186

B2C Customer Customer Data Definition 186

Omnisend

JANUARY 10, 2024

In this article, we’re sharing the criteria to find the right WordPress development company and the 15 best WordPress agencies for your upcoming website. A WordPress development agency puts together a team of developers, coders, design experts, and testers to customize your WordPress website and launch it within a fixed timeline.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

Omnisend

MAY 31, 2023

Pros: Provides in-depth customer data to personalize campaigns Has a drag-and-drop, intuitive builder that makes email design easy Offers excellent customization and automation options Provides excellent customer support and learning resources. Check out this Mailchimp alternatives article.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

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JANUARY 25, 2018

One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. The post Become an Empowered B2C Marketer appeared first on Zaius.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Ecommerce Platforms

JANUARY 12, 2021

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. So what are the differences?

B2C 145

B2C B2B Reference eCommerce 145

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. In this article, we’ll take a deep dive into what you need to know about enterprise e-commerce platforms.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

ESW

JUNE 27, 2018

These days, customers expect to easily buy from brands anywhere — ideally on sites in their language and currency. Customers are buying globally, but they want to transact locally. Cross-border eCommerce is taking over as the key growth engine to B2C trade, with a compound annual growth rate of 29.3 Fraud and Data Theft.

eCommerce 60

eCommerce Merchant Services Shipping Costs Operations 60

Optimizely

JANUARY 31, 2019

If you’re are able to stitch together customer data across devices and platforms to identify exactly who lands on these pages, you can easily create a brand fan campaign for them. Once you have identified patterns and habits within your existing data then you can use dynamic content to tempt these brand fans into making a purchase.

B2C 37

B2C Social Media Online Retail Apparel 37

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FEBRUARY 6, 2018

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

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NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

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MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Customer data creates seamless customer experiences. AI is still not fully autonomous. “AI

B2C 150

B2C Omnichannel Channel Customer Experience 150

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JULY 17, 2018

As a marketer, you understand why you’re collecting the data, but what are you doing with it? In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. And 54 percent of marketers are only using half of their customer data.

Marketing 170

Marketing Social Media Customer Data B2C 170

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APRIL 12, 2018

We’ve always prided ourselves on being a company that exceeds customers’ expectations, and we can now devote even more resources to this mission. We plan to invest in our product and our team to better serve B2C marketers on their own path to growth. This is exactly what’s happening today in B2C marketing.

B2C 199

B2C Customer Customer Data Shopify 199

Ecommerce Platforms

AUGUST 9, 2021

Adyen proudly enables businesses of all types to accept and process payments, including B2C subscriptions, B2B deals, over-the-phone payments, and in-app and mobile payments. There's a soft add-to-cart feature, meaning customers get a full breakdown of what’s in their shopping basket without needing to leave the page they’re on.

Merchant Services 203

Merchant Services Payment Services Payments Shopify 203

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JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

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SEPTEMBER 6, 2018

In this case, that means sourcing information from your customer’s initial purchase, then using that customer data to drive targeted upsell and cross-sell marketing campaigns with recommended products to encourage a second purchase. (If If you’re not sure how to do this, using a B2C CRM is a great place to start.).

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Ecommerce Platforms

OCTOBER 22, 2021

UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. For instance, marketing, order fulfillment, analytics/customer data, etc. Impressive figures, right? Your Existing Tools.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

Omnisend

MAY 24, 2023

Here’s a Mailchimp alternativ es article you should check out. Customer support Customers can contact customer care through phone and live chat. And customers with an ad spend exceeding $5k/month get a dedicated ads manager. Find similar tools you can use in this Constant Contact alternatives article.

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

Kibo

OCTOBER 13, 2022

read this article. ) . In addition to the business benefits of composability, it also enables an optimal customer experience. In this article, we’ll outline these benefits and why now’s the time to consider a composable commerce strategy.

Shipping Costs 62

Shipping Costs Drop Ship B2C Customer Experience 62

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150