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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey?

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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce?

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The Path of Today’s CPG Brands

Retail TouchPoints

The combination of greater availability of venture capital, more affordable digital advertising options and direct-to-consumer sales channels has removed previous barriers of launching new brands. Even brick-and-mortar retailers have seen an uptick in customers ordering groceries and other products online for pickup or delivery.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Cities normally clamor to be the recipient of the tourism (and resulting retail) rush, infrastructure enhancements and prestige that come with hosting one of the world’s most high-profile international sporting events, but it’s a fair bet that no city wants to be Tokyo right now. How Much will Spectator-Free Stadiums Stifle Retail Sales?

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Facebook ads for the holidays with 3 examples you can steal

Omnisend

It’s now among the most competitive advertising platforms on Earth, with even more money than usual pouring in throughout November and December. In our previous article, we discussed the best ways to run Facebook ad campaigns for Black Friday/Cyber Monday. Facebook advertising stats. Facebook advertising examples.

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

Get your free comprehensive omnichannel report now. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels. That much is clear.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

Advertising on Google AdWords also works really well, as many people search Google and other search engines for what they are looking for. We started by attending over 20 retail shows a year to get in front of people. We’ve tried to do lots of direct marketing as well as PPC advertising. Use an omnichannel approach.