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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. Of course, with so much opportunity comes a cost. Visibility isn’t cheap.

PPC 408
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How To Get The Most Out Of Amazon Seller Central

Algopix

Customization is not just a feature; it’s a strategic approach to monitoring the health of your business and making informed decisions based on real-time data. Harnessing the Power of Amazon PPC: Pay-Per-Click (PPC) advertising, a cornerstone of Amazon’s advertising arsenal, is explored in detail.

eCommerce 108
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How to Promote Your Small Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. The art of promoting your small business is multifaceted, and layered with opportunities that span both traditional and digital platforms.

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The Best 14 Books for Amazon FBA Sellers to Read

Algopix

Marketing and Branding: These books provide actionable advice on building compelling brands, crafting engaging narratives, and driving customer loyalty. Best 14 Books for Amazon FBA Sellers to Read The Art of Selling on Amazon: Strategies for Success by George O. Financial Literacy : Managing finances is integral.

Books 101
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How to Promote Your Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. The art of promoting your business is multifaceted, and layered with opportunities that span both traditional and digital platforms.

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Redefining Customer Experience with Personalization: A Q&A with overstockArt’s Joe Strouth

Sailthru

Founded in 2002, overstockArt.com is one of the earliest online sellers of hand painted art and has been a leading online retailer in the space ever since. Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. What is your approach to customer loyalty?

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The Difference Between Collecting Data and Acting On It

Kissmetrics

For PPC advertisers, Facebook offers an incredible array of data insights. Netflix is one brand that has mastered the art of predictive analysis. This may include offering special rewards, showing appreciation for customer loyalty and delivering valuable, personalized content.