article thumbnail

Taking the Digital Fast Lane: How Product Content Strategy Can Drive Growth in the Automotive Aftermarket Industry

Pivotree Blog

Back then, one wouldn’t have imagined digital commerce going as mainstream as it is today, let alone the automotive aftermarket industry going digital. The thing is, customer expectations matter, whether it’s the automotive aftermarket or any other industry.

article thumbnail

NFTs will Bridge the Gap Between the Real World and the Metaverse

Retail TouchPoints

The automotive retail industry — comprised of those that sell automotive parts and accessories — will become more customer-centric and create a less painful retail experience with NFTs. The “invitation only” exclusivity pairs like-minded customers who can network. This approach will improve customer loyalty and retention.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

This trend will encourage B2B brands, such as those in the automotive, manufacturing, wholesaling and distribution sectors, to rethink their social media footprint and product representation. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

B2B 263
article thumbnail

Branding for automotive parts sellers

Frooition

Sourcing the right stock, getting it online and ensuring that customers find your auto parts website when they search takes hard work. It’s common for automotive parts sellers to find they’ve become so focused on this journey, that they’ve neglected the importance of their brand. But brand is essential for automotive parts retailers.

article thumbnail

Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

In addition to retailers, Stackla also serves businesses in the travel and hospitality, education, CPG, food and beverage, automotive and leisure industries. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

article thumbnail

Three Steps to Evaluating Your Strategic Roadmap for D2C Adoption

GetElastic

However, D2C can be implemented across industries, from healthcare and medical devices to automotive and more. Building a multi-channel strategy can increase customer adoption by going where your customers are across channels. Doing this will drive customer loyalty and in turn increase geo-expansion and revenue.

article thumbnail

Take a Step Outside: How Collaboration Enables Retailers to Understand Customer Context

Retail TouchPoints

The error may seem minor, but with customer loyalty on a knife’s edge, retailers need to find ways to mitigate these risks. Proprietary customer data fuels personalization initiatives, but it can only get retailers so far. The Risks and Rewards of Third-Party Data.

Customer 165