Kissmetrics

FEBRUARY 10, 2021

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. They may find it through your PPC ads, in search results, or even through social media. For one, PPC ads can reach people on a variety of channels and networks.

PPC 315

PPC Social Media Books Improvements 315

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

FEBRUARY 4, 2021

NP Digital Case Studies and Awards. Most recently, our work with Adobe won MediaPost’s 2020 OMMA Awards in the Search Marketing: SEO Campaign category, and another client, PROS, won Search Engine Land’s Landy Award for the Best B2B Search Marketing Initiative. Check out our Adobe XD Case Study and learn more about our work.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. So where do people turn when they hit this realization? A/B testing.

Management 213

Management Marketing PPC Banking 213

Omnisend

JANUARY 5, 2024

You could use user-generated content to increase your brand and product credibility, for example, include customer video testimonials, product reviews, and case studies. Paid advertising Paid or pay-per-click (PPC) advertising models are offered by search engines like Google and also social networks like Facebook.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

Kissmetrics

SEPTEMBER 14, 2017

The value-offer of lead magnets are often pieces of content like: Case studies. After using their product to grade your AdWords account, they are betting on the fact that they will find areas of improvement, and that their PPC software will be more attractive. White Papers. Exclusive videos. But they can also be: Discounts.

SEO 279

SEO White Paper Document Improvements 279

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients. According to Marketo, the average returns for B2B ABM are huge. It’s far from dead.

Marketing 249

Marketing Mobile PPC Games 249

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. There’s also Twitter, which has 330 million monthly active users both B2C and B2B. That’s why you need to diversify where you choose to advertise.

White Paper 82

White Paper Social Media PPC B2C 82

eCommerceFuel

FEBRUARY 17, 2017

For us it started out in text marketing…not text marketing, excuse me, just standard Google PPC text ads. So this is my home for that research and those case studies and those advisory pieces on the bits of information that I’ve discovered to help people grow their business and make sound decisions in each of their avenues.

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. PPC experts who can eke out a lot more revenue by optimizing every facet of a campaign probably won’t enjoy the set-and-forget nature of Performance Max campaigns.

PPC 205

PPC eCommerce Improvements Management 205