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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

B2C 146
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How to Grow a Successful CRO Program

Kissmetrics

For example, an e-commerce website looking to sell more products , a B2B business may want to increase demo appointments or drive email sign-ups. It often costs far more to bring in new customers than to keep the ones you already have. Additionally, CRO programs are most effective for websites with one clearly defined goal.

eCommerce 280
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4 Ways SaaS Companies Can Retarget Visitors to Increase Conversions

FastSpring

When B2B/SaaS company Lumension had their marketing budget slashed by 30%, they knew they had to get creative to keep their sales funnel full. By offering a time-sensitive discount, the potential customer that’s being retargeted will be more likely to think about signing up so they don’t miss out. Customer retention.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. Start Advertising on Pinterest.

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5 Tips for Improving Your Omnichannel Customer Experience

Kibo

Giving your customers the ability to select either text or email for order notifications and providing clear communications on order tracking and delivery status will go a long way toward improving customer retention. This year, eMarketer predicts eCommerce revenue will reach $794.50 Happier shoppers.

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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

Obviously, customer retention is key to a successful online store; repeat customers are way more profitable than one-off purchasers. If you’re using WordPress, download the Yoast SEO plugin , it'll tell you exactly what you need to do to improve your SEO- it's a lifesaver! B2B- business to business. A subheading.

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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

If you’re a B2B marketer, one of the most effective ways to generate qualified leads, apart from word-of-mouth referrals, is webinars. After selling to a customer, the sales team also has the responsibility of initiating a great customer experience that leads to a high rate of customer retention.

Webinar 349