B2B eCommerce Technology Marketing Omnichannel 
Retail TouchPoints
AUGUST 3, 2020
Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. The brand became a DTC champ thanks to a charismatic founder who embodied the brand ethos, as well as a passionate Millennial following fed by Instagram marketing.
BigCommerce
JUNE 5, 2018
Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Netflix recently surpassed Disney in value.
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GetElastic
JUNE 7, 2016
Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. At Elastic Path we work with leading B2C and B2B organizations to help them deliver enterprise e-commerce that is flexible and open.
GetElastic
DECEMBER 28, 2021
Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market.
ROI Revolution
JUNE 17, 2019
See how Susan Tynan grew her online business and expanded a mostly nonexistent market, all by keeping one strategy as her guiding north star: putting the customer first. True Grit: A Warrior’s Mettle Builds an Ecommerce Brand. The Marketing Stack: Demystify the Array of Solutions to Build and Optimize.
BigCommerce
MAY 15, 2018
For you, Amazon’s commodity market is profitable but earns little brand equity. The plain truth of it was that self-hosted platforms like Magento were very complex to work with and took a long time to go to market. When I worked agency side, we started building ecommerce sites on SaaS platforms like BigCommerce.
Kibo
FEBRUARY 24, 2022
Microservices enable Ecommerce businesses to move away from the rigid all-in-one monolithic systems that make it difficult—if not impossible—to keep up with changing trends in consumer shopping behaviors, expectations, and the need for seamless omnichannel experiences. What is ecommerce microservices architecture?
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