B2C Channel Consumer eCommerce Technology 
Kibo
SEPTEMBER 30, 2022
In the current economic environment, inflation is the overarching factor affecting all economic actors, from consumers to workers to B2B companies. There will also be indirect effects for B2B companies as falling consumer demand impacts B2B customers, who in turn stop spending as much as they have done in the previous period.
BigCommerce
JUNE 5, 2018
But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. Traditional retailers are quickly going direct-to-consumer. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Headless Commerce (API-First) Initiatives.
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Optimizely
DECEMBER 21, 2017
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.
Kibo
FEBRUARY 24, 2022
Microservices enable Ecommerce businesses to move away from the rigid all-in-one monolithic systems that make it difficult—if not impossible—to keep up with changing trends in consumer shopping behaviors, expectations, and the need for seamless omnichannel experiences. Flexibility, agility, and speed.
Forrester Omnichannel
JULY 29, 2014
Retailers must compete with Amazon Prime's 2-day fulfillment promise and consumers increasingly want to order online and pickup instore, or buy from the endless aisle when in a store. Omni-channel integration. eCommerce technology. Order management. omnichannel.
BigCommerce
MAY 15, 2018
While the vast majority of ecommerce businesses still rely on organic, paid, and email channels to drive traffic, we’re moving to a voice-driven world where this model becomes totally challenging — especially if you aren’t an omnichannel business. Get more flexibility and customization from your ecommerce platform.
BigCommerce
MAY 4, 2018
IRCE is the who’s who of ecommerce – and it doesn’t discriminate. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. This year, more than 10,000 ecommerce employees are expected to attend.
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