Optimizely

JANUARY 8, 2019

Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing. Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company.

B2C 210

B2C Social Media Clothing Channel 210

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked. And it doesn’t stop there.

Consumer Goods 272

Consumer Goods Consumer Retail B2C 272

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 70

Consumer B2C Merchant Services Omnichannel 70

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. According to its latest report, “If you’re in a consumer-facing business…you’re entering the most frenzied phase of innovation you’ve ever experienced, and consumers won’t let you rest anytime soon.”. Four Forces Shaping B2C Buying.

B2C 59

B2C eCommerce Travel Consumer 59

Forrester eCommerce

MAY 24, 2022

Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video.

B2C 195

B2C Marketing Channel Consumer 195

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Buyers are purchasing more like consumers, and that discovery process is similar, which means it’s much more diverse.

Multichannel 97

Multichannel B2C B2B eCommerce 97

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 461

Technology Marketing Channel Consumer 461

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Buyers are purchasing more like consumers, and that discovery process is similar, which means it’s much more diverse.

Multichannel 95

Multichannel B2C B2B eCommerce 95

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The pace of consumer behavior change has mutated this year as a […]. Contextual. Personalized. – The three words that every customer longs for and every marketer strives for.

Channel 251

Channel Management Consumer Marketing 251

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

B2B 289

B2B Shopify Merchant Services eCommerce 289

RTP blog

APRIL 26, 2018

Intelligentsia Coffee, Sugarfina Show That Retailers Must Treat B2B Buyers Like Retail Shoppers Both conferences included examples of the benefits of serving every channel in retail — including wholesale.

B2B 150

B2B B2C Magento eCommerce 150

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. After six months of B2C sales in the U.S., This is the key to growth.”

POS 278

POS Channel B2C Social Media 278

Algopix

MARCH 8, 2022

During the height of the COVID-19 pandemic, consumers were forced to shift their spending online. Now, even as federal, state, and local governments are lifting COVID-related restrictions, most consumers are still not planning to return to their old ways of shopping. The Growth of Online Marketplaces. Types of Marketplaces.

Merchant Services 78

Merchant Services Payment Services Consumer B2C 78

Forrester eCommerce

MAY 11, 2020

But consumers are seeking entertainment and connection […]. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies.

Channel 291

Channel Marketing Consumer B2C 291

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

SellBrite

JULY 19, 2019

From buying new sneakers on the GOAT app, to restocking paper towels via Amazon, to making the most of our cheat meals (I’m looking at you, way-too-greasy pizza) with UberEats, the way we as consumers buy things online is pretty similar: We realize we want or need something. Every year, B2B buyers are acting more and more like B2C buyers.

B2C 114

B2C B2B eCommerce Live Chat 114

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? Not only should the site be easy to navigate, with an up-to-date catalogue, it should be tailored to give consumers more of what they’re interested in.

Books 108

Books B2C B2B Social Media 108

Forrester eCommerce

NOVEMBER 18, 2021

The value of a brand’s direct-to-consumer (D2C) digital presence goes beyond direct sales. Of course, D2C consumer purchases bring benefit brands with better margins, since they avoid fees or commission charges from partners. However, the benefits […].

Consumer 195

Consumer Customer Retail Channel 195

Liveintent

JUNE 22, 2022

The marketing channel or channels that help you achieve these objectives quickly and easily are likely to become your favorites, possibly leading you to focus the majority (if not all) of your marketing efforts on them. Instead of putting all your eggs in one basket, consider marketing channel diversification.

Channel 62

Channel Marketing B2C Blog 62

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

JULY 28, 2021

Longer term, we see opportunities for Klarna’s 90 million global consumers to share their shopping expertise as part of a social shopping ecosystem that defies physical and online boundaries, aligned to Klarna’s mission to ensure people can shop, bank and pay in ways that suit them and their lives today.”.

Payment Services 264

Payment Services Comparison Shopping Banking Magazine 264

FastSpring

SEPTEMBER 8, 2023

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. 6 trial be canceled.

Merchant Services 129

Merchant Services Payments Payment Services Consumer 129

TradeGecko

JULY 19, 2017

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair.

B2C 60

B2C B2B Management Books 60

TradeGecko

JULY 19, 2017

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair.

B2C 60

B2C B2B Management Books 60

Liveintent

OCTOBER 11, 2019

Why is it important for D2C brands to diversify their marketing channels? That’s why marketing channel diversification is critical to the success of every D2C company. LiveIntent gathered a handful of our fastest-growing direct-to-consumer customers to ask them to share their best marketing diversification practices.

Channel 81

Channel Marketing B2C Webinar 81

Kibo

APRIL 19, 2022

Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce.

Payment Services 127

Payment Services Customer B2C Social Media 127

Retail TouchPoints

DECEMBER 14, 2021

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers — represents a much-needed gold mine for retailers and brands. They’re not using data, especially first-party data, to understand what consumers want.

Consumer Goods 264

Consumer Goods Consumer Channel B2C 264

Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

Social Media 290

Social Media B2B Supplies B2C 290

Retail TouchPoints

AUGUST 9, 2021

Many companies are accustomed to viewing performance by channel, by store or by product. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. The health of a company’s relationship with these individuals transcends the store, the channel and the product.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. In our view, Forrester’s analysis illustrates how consumers’ expectations are evolving.

Channel 74

Channel Management B2C Reference 74

Retail TouchPoints

NOVEMBER 16, 2023

is now private-label, and a new high for private-label brands was reached in 2022, with sales across retail channels reaching $228.6 A particular area of focus is within the health and wellness sector, with around 50% of consumers now saying that wellness is a top priority in their lives. One in four products sold in the U.S.

Retail 277

Retail B2C B2B Consumer 277

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason.

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Optimizely

MAY 1, 2018

Is your B2C brand shifting to direct to consumer? As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. How to think about the customer journey across channels. If so, you’re not alone.

Consumer 150

Consumer Marketing B2C eCommerce 150

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. As mentioned, B2B content marketing presents different challenges from B2C content marketing. How Is B2B Content Marketing Different From B2C?

B2B 314

B2B B2C Multi-channel Marketing 314

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason.

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150