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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Integrate Your Systems for Multi-channel Selling. Avoid the Doom Loop and Go Mobile Already! The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. Stay Ahead of the Competition by Keeping Your Ears on the Ground. Let’s dive in. .

B2B 251
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. Types of Ecommerce. Business-to-Consumer (B2C). is founded.

eCommerce 417
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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

eCommerce 305
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

IRCE is the who’s who of ecommerce – and it doesn’t discriminate. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. This year, more than 10,000 ecommerce employees are expected to attend.

Workshop 419
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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Businesses are living in an era of wealth, liquidity and mobility. But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. Thanks to SaaS ecommerce technology allowing brands to rapidly build modern ecommerce websites affordably.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.