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RTP Editors Identify Top E-Commerce Tech Trends To Watch In 2019

RTP blog

Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond.

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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

eCommerce 305
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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Businesses are living in an era of wealth, liquidity and mobility. But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. Thanks to SaaS ecommerce technology allowing brands to rapidly build modern ecommerce websites affordably.

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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Whether they started out online or as physical business, knowing which channels to leverage can be tricky. Stefan Sjostrand, Ikea Canada President, recently shared his views on multi-channel retailing and how many businesses are doing it “wrong”. Navigating the omnichannel universe is a challenge for many retailers.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. That’s why contextual commerce is so important in B2C marketing.

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How Will Online Buying Evolve in 2022 and Beyond?

GetElastic

Then came the “delivery marketplaces” like Uber Eats and Grub Hub which expanded the opportunity to digitally order your dinner and providing more local restaurants a channel to sell online. Discover how Elastic Path Commerce Cloud can power and support your marketplace. Channel variety will continue to diversify. Learn More.

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Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform

GetElastic

Objectives should tie to your expected Return on Investment (ROI) model, and can also include intangible benefits that you expect from Ecommerce. Shift of sales to more efficient channels (particularly repeat orders). How do customers want to interact with you across device types (mobile, desktop, etc.)?

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