Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Optimizely

OCTOBER 9, 2017

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. . Mobile apps. The experts all agree: omnichannel marketing is key to success in ecommerce.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Groove

NOVEMBER 24, 2020

Mobile & SEO optimization. All themes are optimized for mobile, so customers at any stage of the buyer's journey can easily browse, add items to their cart and checkout seamlessly on mobile devices. The Channel Manager streamlines and manages all sales and automatically syncs, so there's no need for manual tracking.

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

Forrester eCommerce

JUNE 7, 2018

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

Mobile 186

Mobile Marketing Channel Customer Experience 186

Retail TouchPoints

JANUARY 24, 2024

This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels. Implementing these tools ensures consistent communication across channels and provides a comprehensive view of customer interactions, whether they occur online, via mobile apps or in person.

B2B 220

B2B eCommerce BigCommerce Omnichannel 220

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 135

B2B Mobile eCommerce Shipping Costs 135

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 130

B2B Mobile eCommerce Shipping Costs 130

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app. How mobile applications support B2B commerce.

B2B 146

B2B Mobile eCommerce Shipping Costs 146

Ecommerce Platforms

OCTOBER 24, 2022

This is particularly true in an environment where customers are opening more emails on mobile devices, as most smartphones can only display so many characters. This means email is the second most popular channel for content distribution, falling just behind social media at 89%. B2C Email Marketing Statistics. Omnisend ).

Marketing 196

Marketing B2B B2C Mobile 196

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. These stats for this type of mobile marketing are huge, especially compared to the average open rates on traditional email hovers around 28%. Ready to try it out? What is SMS marketing?

Marketing 268

Marketing eCommerce B2C Mobile 268

Retail TouchPoints

AUGUST 9, 2021

Many companies are accustomed to viewing performance by channel, by store or by product. Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. For today’s B2C brands, nothing happens outside the context of the customer.

Customer 297

Customer Multi-channel B2C Omnichannel 297

Optimizely

JULY 10, 2018

Email has reached a saturation point as a channel. If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. This is expected to continue to grow at an average annual rate of 4.4%

Marketing 236

Marketing Social Media eCommerce Shopping Carts 236

Optimizely

JULY 5, 2018

If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Lack of cross-channel visibility.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Ben & Jerry’s.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions.

Channel 74

Channel Management B2C Reference 74

BigCommerce

MARCH 21, 2017

Through the upcoming integration, BigCommerce customers will soon see Instagram as an option in the BigCommerce Channel Manager, allowing you to sync your product catalog with Instagram. Enable the integration through the BigCommerce Channel Manager. How Grace & Lace Manages Inventory Across Channels. Source: Inc. ).

Mobile eCommerce 420

Mobile eCommerce Mobile eCommerce Merchant Services 420

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 78

B2B Mobile eCommerce Shipping Costs 78

Kissmetrics

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. Some of these include a searcher’s location, your Google My Business listing, online reviews, your website’s mobile optimization, and more. Mobile Marketing and B2B Local SEO.

B2B 298

B2B SEO B2C Mobile 298

BigCommerce

MARCH 31, 2017

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402

B2B eCommerce B2C Merchant Services 402

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Strong mobile optimization capabilities. Mobile devices account for over half (53%) of clicks on search ads. And the world of mobile optimization is tricky, especially when combined with ever-changing search and social algorithms.

PPC 279

PPC Multi-channel Social Media B2C 279

BigCommerce

OCTOBER 20, 2017

Integrate Your Systems for Multi-channel Selling. Avoid the Doom Loop and Go Mobile Already! Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Kibo

APRIL 19, 2022

D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. The D2C Customer Journey.

Payment Services 127

Payment Services Customer B2C Social Media 127

GetElastic

NOVEMBER 29, 2021

Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands. Flashy stats and presentations often lead to knee-jerk reactions like setting up a mobile channel but fall short on delivering an experience that will help your brand convert more sales.

eCommerce Platforms 147

eCommerce Platforms Mobile B2C B2B 147

Optimizely

OCTOBER 26, 2017

Your loyal customers are likely to browse your site on their mobile phone, open an email in another browser, click a targeted ad on their work computer, and then make a purchase on their home laptop. As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. The challenge of the modern buyer.

Customer 186

Customer B2C Customer Data Mobile 186

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). 2014 Apple Pay launches as a form of mobile payment.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

GetElastic

JUNE 2, 2023

Commerce Layer Headquarters: Prato, Italy Number of Employees: 34 Website: [link] Company Overview: Commerce Layer is a headless commerce platform and order management system that lets brands add global shopping capabilities to any website, mobile app, chatbot, or IoT device. Spryker aims to help brands extend sales reach and grow revenue.

Magento 147

Magento B2C B2B BigCommerce 147

Optimizely

OCTOBER 19, 2017

As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Since unengaged customers have exactly zero engagement with your brand, you have to measure engagement across all possible channels. Use a new channel to reach out. Mobile push notifications. Search ads.

Customer 306

Customer Channel B2C Omnichannel 306

Optimizely

MAY 3, 2018

We’re going to explain exactly what an effective omnichannel marketing strategy looks like AND how you can start to create a coherent strategy for your own B2C brand to drive a powerful customer experience. Omnichannel marketing done well means delivering a consistent, seamless customer experience no matter the device or channel.

Omnichannel 220

Omnichannel Marketing B2C Channel 220

Fabric

SEPTEMBER 12, 2023

Before the ubiquity of mobile devices like smartphones and tablets, the success of e-commerce hinged on consumers’ access to personal computers. According to Insider Intelligence, mobile e-commerce sales are expected to account for 40.4% Modern e-commerce is continually changing, spurred, in part, by shifting consumer trends.

eCommerce 130

eCommerce Payment Services eCommerce Platforms Merchant Services 130

Inflow Insights

JUNE 17, 2020

Because the majority of social media consumption is happening on mobile devices, even during the increased time at home, we knew the 1:1 ratio would give us the best chance of showing our ads in an optimal format to a wider audience. Facebook and Instagram ads do have a quantitative and qualitative positive effect on these channels.

B2C 158

B2C Shipping Costs Social Media Channel 158

Optimizely

FEBRUARY 6, 2018

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Personalize across channels to increase revenue.

Marketing 277

Marketing B2C Customer Data Channel 277

GetElastic

APRIL 11, 2023

This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. By adopting a mobile-first strategy powered by headless commerce, you can cater to the changing needs and preferences of your customers without sacrificing back-end functionality.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Retail TouchPoints

AUGUST 19, 2022

For 87% of B2B marketers and 77% of B2C marketers , email remains the primary content marketing channel. This is four times more than any other digital marketing channel. To make the most of email software, you should make sure it is accurately integrated with other 3rd parties like website, mobile app, CRM and others.

eCommerce 280

eCommerce Management Marketing B2C 280

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Metal Tech 4x4 increases mobile sales with Amazon Pay.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Retail TouchPoints

JUNE 11, 2020

Research conducted by Forrester Consulting for Bloomreach, reported in The State of Commerce Experience , found that almost 80% of B2C and B2B customers have abandoned intended purchases because sites did not provide easy navigation, relevant search results or clear product information. Sellers Minimize Upside With Poor CX.

eCommerce 150

eCommerce B2B Toys B2C 150