Remove B2C Remove Customer Data Remove eCommerce Marketing Remove Social Media
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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. More buyers than ever are engaging with your brand through email, social media, paid ads, and push notifications. Centralize your marketing data. So what should you do? Learn from your failures.

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Why Should You Care About Ecommerce Lifecycle Automation?

Optimizely

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Use customer data to segment buyers. 1 Purchase.

eCommerce 150
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Emerging tech to meet B2B buyer expectations 

GetElastic

B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.      Here are three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.  

B2B 136
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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Here’s how to ace your loyalty program: Personalize – As our ability to hone in on relevant customer data increases, so does our ability to market targeted offers to customers. More and more, customers expect all brands to know what they like and to send them offers that are of value to them.

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How eCommerce Impacts B2B Account Management

GetElastic

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Source: J.D.

B2B 141
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The 8 best Dotdigital alternatives for 2023 (free and paid)

Omnisend

Use Omnisend to power omnichannel marketing campaigns at scale Get started for free What Dotdigital has to offer? Email marketing : Omnisend offers an intuitive email builder and occasion-specific, ready-to-use templates. It also offers unique ecommerce features like a product picker and unique discount codes.