Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? It can not only help with near-term sales, but with customer data collection, too. 2) Personalize the Shopping Experience.

Books 108

Books B2C B2B Social Media 108

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce.

Payment Services 127

Payment Services Customer B2C Social Media 127

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Reach Customers On Any Channel.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

FEBRUARY 8, 2018

More buyers than ever are engaging with your brand through email, social media, paid ads, and push notifications. Centralize your marketing data. The first step to achieving multi-channel marketing attribution is to unify all of your customer data in one place. So what should you do? Learn from your failures.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

GetElastic

NOVEMBER 26, 2018

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Hit Your Target with Smart Social Ad Campaigns. Advertising on social media is a must, but which channel should you choose and how should you format these posts?

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

SellBrite

JUNE 7, 2017

Here’s how to ace your loyalty program: Personalize – As our ability to hone in on relevant customer data increases, so does our ability to market targeted offers to customers. More and more, customers expect all brands to know what they like and to send them offers that are of value to them.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

ChannelAdvisor

MARCH 10, 2022

As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. If you’re not present where buyers are shopping , you risk losing critical connections to a portion of your customer base. The bottom line?

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

ChannelAdvisor

MARCH 10, 2022

As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. If you’re not present where buyers are shopping , you risk losing critical connections to a portion of your customer base. The bottom line?

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. Better understand the customer journey. Does this sound familiar?

B2C 186

B2C Customer Data Customer Marketing 186

Optimizely

OCTOBER 29, 2019

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. Better understand the customer journey. Does this sound familiar?

B2C 150

B2C Customer Data Customer Marketing 150

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Elsner

MAY 21, 2020

We are not only talking about B2B customers, but B2B buyers are also consumer buyers at some time. Customer satisfaction has been better, but there has been no improvement in the buying journey of B2B buyers. B2B buyers now desire a more B2C like customer experience while purchasing products from a vendor. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

GetElastic

JANUARY 13, 2019

That’s not surprising, given that 75% of online customers expect a response within five minutes. Social media is also a growing avenue for commerce interactions. Data analysis and artificial intelligence make it easier to make sense of the mountains of customer data available.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Groove

NOVEMBER 25, 2019

HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. The Marketing Hub offers email marketing, marketing automation through workflows, social media monitoring and posting, analytics tracking and much more. Pro - HubSpot’s support is top notch.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

GetElastic

SEPTEMBER 2, 2021

Chat has become the leading contact source within the online environment, with 42% of customers using chat versus email (23%) or other social media forum (16%). This is true for both B2C and B2B buying decisions. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

Kibo

DECEMBER 14, 2021

Let’s dive into how brands can take advantage of the omnichannel customer journey, mobile experiences, social media, and corporate responsibility to reach and secure the millennial consumer today and into the future. Social Media, Brand Experience Key to Reaching Millennials. Millennials love social media.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Ecommerce Platforms

FEBRUARY 23, 2021

Customization : The Magento self-hosted ecommerce platform give you complete control over the sales experience. Integrations : Add various use-friendly solutions for things like social media marketing, SEO and more. With customer data reports, you’ll have no problem collecting insights into the behavior of your customers.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. Are you really a data-driven B2C marketer? A 20% open rate, way to go!

B2C 247

B2C Marketing Multi-channel Customer Data 247

Omnisend

MAY 31, 2023

Pros: Provides in-depth customer data to personalize campaigns Has a drag-and-drop, intuitive builder that makes email design easy Offers excellent customization and automation options Provides excellent customer support and learning resources. Dotdigital also has a good email builder.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Ecommerce Platforms

MAY 3, 2023

Shopify Plus merchants can also track wholesale orders, send invoices, and leverage the existing product data and apps on their Shopify store to manage B2C and B2B sales at the same time. It also syncs customer data automatically. Plus, you can sell via social media channels and online marketplaces.

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Optimizely

JANUARY 25, 2018

One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. The post Become an Empowered B2C Marketer appeared first on Zaius.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Optimizely

JANUARY 31, 2019

If you’re are able to stitch together customer data across devices and platforms to identify exactly who lands on these pages, you can easily create a brand fan campaign for them. Once you have identified patterns and habits within your existing data then you can use dynamic content to tempt these brand fans into making a purchase.

B2C 37

B2C Social Media Online Retail Apparel 37

Optimizely

JULY 17, 2018

As a marketer, you understand why you’re collecting the data, but what are you doing with it? In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. And 54 percent of marketers are only using half of their customer data.

Marketing 170

Marketing Social Media Customer Data B2C 170

Ecommerce Platforms

OCTOBER 22, 2021

UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. For instance, marketing, order fulfillment, analytics/customer data, etc. GoDaddy also boasts in-built tools for SEO (search engine optimization), social media, and email marketing.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Ecommerce Platforms

MARCH 9, 2023

Zoho CRM supports: B2C companies : B2C companies with shorter customer lifecycles can access features like instant surveys, lead management, marketing automation and more. There’s even the option to view all of your customer conversations at once. You can also save up to 10 email templates within the free version.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

Forrester eCommerce

AUGUST 23, 2018

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […].

Consumer 170

Consumer Technology Blog Social Media 170

Optimizely

MARCH 15, 2018

Social media interactions. When you track engagement and understand purchase intent patterns, you can use your customer data to further optimize your marketing campaigns and better target your buyers. Engagement filtering is not possible if your customer data is still stuck in silos. Last order date.

Customer 170

Customer B2C Social Media Omnichannel 170