Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insight that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth.

Social Media 150

Social Media Marketing X-cart Payments 150

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. It’s important for both B2B and B2C eCommerce businesses.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Smile.io

MARCH 8, 2024

Live commerce and its growing popularity The growth of ecommerce meant that conditions were perfect for live commerce, which combines live video with the ability to buy the products you are viewing instantly. Unsurprisingly, China is a big player, with an ecommerce market worth $885.94 billion in 2023.

Social Media 70

Social Media Customer Loyalty Customer Retention eCommerce 70

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Klaviyo vs. MailChimp.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? Ready to try it out?

Marketing 268

Marketing eCommerce B2C Mobile 268

Payoneer

MARCH 4, 2019

If you are a B2C business and influencers aren’t part of your eCommerce marketing strategy, you’re missing out on a piece of the profitable pie. They typically have massive fan bases and large numbers of social media followers — usually more than 100,000. Why Are Social Media Influencers Important?

Social Media 30

Social Media eCommerce eCommerce Marketing B2C 30

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In fact, it ranked almost at the bottom of most marketers’ priority lists.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

FEBRUARY 8, 2018

There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. More buyers than ever are engaging with your brand through email, social media, paid ads, and push notifications. As a B2C marketer, I’m sure the possibilities are immediately obvious.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Groove

FEBRUARY 2, 2022

This is due to the fact that acquisition efforts require consistent outreach to potential customers through various outlets such as social media, content, email, paid advertising and more. Paid Social Advertising. Implementation of customer acquisition strategies costs businesses a lot of time and money. We’ll be in touch!

Customer 150

Customer Customer Retention Merchant Services PPC 150

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. content marketing). influencer marketing). With social media advertising, you can have consistent sales coming in from the first day your website is live.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

GetElastic

NOVEMBER 26, 2018

B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.      Here are three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.  

B2B 136

B2B B2C Mobile Social Media 136

Elsner

FEBRUARY 28, 2019

Start treating B2B as B2C: Host some of the best practices from B2C business model. Provide social proofs. Keynote to all B2B eCommerce marketers : Lead generation has to start with the customers and not you. trillion B2B eCommerce market. We hope these B2B eCommerce trends insights were useful.

B2B 110

B2B Definition eCommerce B2C 110

Optimizely

NOVEMBER 13, 2018

It all comes down to creating an exciting, clear, and consistent B2C brand. Here we look at some of the most exciting ecommerce fashion brands today and dig into the secrets to their success in a tough target market. Get some bright ideas and learn how your brand can compete with the right marketing strategy to drive growth.

Fashion 236

Fashion eCommerce Marketing Jewelry 236

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. trillion (as of 2019).

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

SellBrite

JUNE 7, 2017

Email, SMS, mobile apps, and social media can all be used to send promotions to customers. 88 percent of marketers say that coordinating multichannel campaigns is important to managing loyalty clubs. Today you can pull information about their purchase history, preferences, demographics, social media habits, and more.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

ROI Revolution

JANUARY 3, 2020

Best Social Media Campaigns of 2019. As the last recap of the year, a December 2019 marketing news recap wouldn’t be complete with some sort of review of 2019. Brandwatch recently put out a list of some of the top social media marketing campaigns of 2019 based on quantitative performance data.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7 B2B Ecommerce: What is it?

B2B 90

B2B eCommerce B2C Merchant Services 90

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how. Brave + Boss.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 147

B2B eCommerce Payment Services SEO 147

Omnisend

MAY 12, 2023

Email design with product picker : With Omnisend, you can add products to your emails directly from your website, which simplifies the email creation process for your ecommerce marketing emails. It combines the power of social media marketing, advertising, and SEO, with email marketing to be an omnichannel marketing platform.

Live Chat 78

Live Chat Shopify Social Media Omnichannel 78

Omnisend

MAY 31, 2023

Pricing Constant Contact Dotdigital Lite Starts at $12 per month and includes basic email marketing, social marketing, and event management. Standard Starts at $150 per month, and includes email, SMS, and automation Standard Starts at $35 and includes A/B testing, contact segmentation, social media ads, etc.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Omnisend

DECEMBER 14, 2023

Ecommerce apps can extend functionality and performance in areas, such as: SEO Order fulfillment Payment processing Marketing automation Inventory management Customer support Typically, ecommerce apps fall into these categories: Business-to-Consumer (B2C) apps: Connect businesses with end consumers.

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

Omnisend

MAY 14, 2021

A solid understanding of the ecommerce customer journey and how to make it work in your favor is paramount to attracting customers and developing brand advocates. Each stage of the ecommerce customer journey has its opportunities. As an ecommerce marketer, your role is to make each one as enjoyable as possible.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

ROI Revolution

MARCH 4, 2020

If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you! Top 10 Ecommerce Conferences to Attend in 2020. Breaking Beyond Digital Marketing: From the Desk of Timothy Seward.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

BigCommerce

JULY 11, 2017

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? Building a keyword and content marketing strategy. B2B vs. B2C SEO: What’s the Difference? It’s the same with your business.

SEO 416

SEO B2B Shipping Costs B2C 416

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. Not every B2C business has the same exact customer lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Successful brands have a prevalent social media presence and engage users with unique, sharable content.

Consumer 46

Consumer Social Media SEO Webinar 46

BigCommerce

AUGUST 1, 2018

If you’re in the ecommerce field, you might consider offering a discount as your lead magnet. It doesn’t just work for B2C businesses, either. These are also useful for announcing sales, encouraging people to follow you on social media, and more. Your lead magnet doesn’t have to be a discount, though. How do you do this?

Presentation 410

Presentation Books Marketing Improvements 410

Omnisend

JUNE 6, 2023

Omnisend is a marketing automation platform that is designed for ecommerce businesses. It can help enhance customer engagement, automate marketing campaigns, and optimize your ecommerce marketing strategy. It is the ideal platform for your omnichannel marketing strategy.

Live Chat 78

Live Chat Shipping Costs Omnichannel BigCommerce 78

Algopix

OCTOBER 24, 2022

AliExpress , their platform for B2C sales, is also a great option for selling products internationally. If you are after the big markets, it’s handy to have a partner who can stick your product right in front of someone who is searching for it. . Walmart Marketplace. Facebook Marketplace. Wayfair (North America, UK, Europe).

eCommerce 60

eCommerce Outdoor Shipping Costs Merchant Services 60

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

Optimizely

JANUARY 25, 2018

That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Social media management and monitoring. Publishing.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Ecommerce Platforms

FEBRUARY 27, 2023

Answering these questions correctly and building buyer personas can make or break an inbound marketing campaign for your eCommerce business. The average conversion rate for social media is around 1.5%. Because email marketing is still one of the best-converting digital marketing methods with an average 3600% ROI.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Ecommerce Platforms

OCTOBER 22, 2021

According to Statista, the UK has the biggest eCommerce market in Europe, with revenue reaching £693 billion in 2019, up from £677.8 UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. Impressive figures, right? The starting prices are affordable.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118