Why B2C Branding is Really a Management Tool
Optimizely
MARCH 27, 2019
” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. When you are on-brand, it means you manage your company based on the brand’s DNA. But at the same time, it doesn’t matter if you run a small business or a huge one.
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