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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel.

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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. First-Party Data Marketing Is The New Norm.

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Oracle NetSuite Review: How to Build a Next-Gen Store in the Ecommerce Age

Ecommerce Platforms

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats. The Toad&Co Example.

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Shopify vs Shopify Plus: Making the Right Choice for Your Business

Ecommerce Platforms

Shopify Plus merchants can also track wholesale orders, send invoices, and leverage the existing product data and apps on their Shopify store to manage B2C and B2B sales at the same time. It also syncs customer data automatically. You could also sell exclusive wholesale products.

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Better customer experience means targeting people, not buyers

GetElastic

Then there’s the increasing development of IoT and wearables, which is helping with everything from reordering office supplies to creating cashier-less checkouts at Amazon Go stores. However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective.

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How To Effectively Use Omnichannel Order Management

Kibo

Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. To do this, you need a robust omnichannel fulfillment strategy and the right order management software to support it. What Is Omnichannel Order Management?