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How to Run an Online Contest for Your B2C Brand

Optimizely

Have you implemented a contest marketing strategy for your B2C brand yet? Running contests is a great way to acquire new email addresses as part of your omnichannel marketing efforts , but you need to have a strategy if you want to succeed. Here’s how you can create your own online contest for your B2C company.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 251
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel.

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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

Issues can range from a lack of legal and financial stability to limited banking options to poor infrastructure that hampers supply chain development. They all have their problems, but the roads and the supply chain can work there, and you can capture a large part of the population if you focus on the urbanized consumers.”

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Pivotree Releases Joint Report Highlighting Trends in Digital Commerce, Data Management and Supply Chain

Pivotree Blog

The companies surveyed represent a wide variety of business types including B2B, B2C, B2B2C and D2C, and, as such, the responses indicate a wide variation in the eCommerce platforms being used. Recently, Pivotree launched three offerings to address these challenges facing businesses today.

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Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. With omnichannel, customers receive a consistent brand message and experience regardless of channel. What Are Its Benefits?

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Distribution and Wholesale Seek Retail Skillset to Gain Competitive Edge

365 Retail

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. Supply chain, demand planning and inventory are specialisms many retailers have mastered well. Again, something that is business as usual for retailers.