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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Here are the top reasons you should consider selling to potential customers directly.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods. Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? B2B or B2C? High or low price?

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6 Valuable Lessons from Etail East 2018

Optimizely

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

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ESW Named As Shopware Gold Technology Partner

ESW

” “We are delighted to announce our partnership with Shopware to offer their merchants direct access to ESW’s quick-to-market ecommerce solution that cost-effectively supports any stage of a company’s DTC development. ESW is an Asendia Group company, a joint venture between La Poste and Swiss Post.

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Best ecommerce apps for your online store

Omnisend

Irrespective of the size or stage of your business, the best ecommerce tools can help with the following: Optimize store performance Enhance customer experience Streamline operations Boost sales Success requires a strategic combination of tools tailored to your needs. Ready to discover the best ecommerce apps for your online store?

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The Best Enterprise Ecommerce Platforms in 2021

Ecommerce Platforms

BigCommerce is a fantastic store for enterprise customers that want to have everything they need in the same place. There’s also support for the Shop Pay app, where your clients can save the shipping and billing information, they’re going to use to accelerate the checkout process and reduce conversion rates. Let’s take a closer look.

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Top 9 Sessions to See at Shoptalk 2018

Optimizely

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.

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