Should Your B2C Brand Switch to Direct-to-Consumer?
Optimizely
APRIL 5, 2018
Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Here are the top reasons you should consider selling to potential customers directly.
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