article thumbnail

Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel.

B2C 170
article thumbnail

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods. B2B or B2C? High or low price? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands.

Payments 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding A New Norm In A Post Brick-And-Mortar World

RTP blog

Catering to both B2C and B2B buyers can help pave the way for additional revenue. Making The Most Of Existing Capabilities Even as you attempt to reach B2B buyers, it’s worth keeping an eye on what’s happening in the B2C space. And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way.

article thumbnail

6 Valuable Lessons from Etail East 2018

Optimizely

For many B2C brands, the customer is the center of the world. Traffic is down and the costs are untenable.” Paid costs are on the rise, and brands are seriously concerned. More than one person talked about the rising cost and diminishing returns of specific acquisition channels. Omnichannel is Still Tough to Achieve.

article thumbnail

Best ecommerce apps for your online store

Omnisend

This article explores some of the best ecommerce apps, including their key features, pros, cons, and pricing. Combine email and SMS with Omnisend and grow your ecommerce store with pre-built automation workflows Start free today See pricing What are ecommerce apps? Ready to discover the best ecommerce apps for your online store?

article thumbnail

ESW Named As Shopware Gold Technology Partner

ESW

.” “We are delighted to announce our partnership with Shopware to offer their merchants direct access to ESW’s quick-to-market ecommerce solution that cost-effectively supports any stage of a company’s DTC development. ESW is an Asendia Group company, a joint venture between La Poste and Swiss Post.

article thumbnail

The Best Enterprise Ecommerce Platforms in 2021

Ecommerce Platforms

There’s also support for the Shop Pay app, where your clients can save the shipping and billing information, they’re going to use to accelerate the checkout process and reduce conversion rates. Great value: It might seem expensive at first, but it’s actually a lot cheaper to use Shopify than it would be to build your own service from scratch.