article thumbnail

POS Systems vs. Merchant Services: What’s the Difference?

Korona

If you’re on the hunt for a point of sale provider, chances are you have heard terms like payment gateway, merchant account providers, merchant acquirer, merchant services, and many more. What does “merchant services” mean? What a merchant services provider does?

article thumbnail

How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. How can contextual commerce improve loyalty?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Are you unfamiliar with this term?

eCommerce 370
article thumbnail

Want to improve customer loyalty? Start with inventory visibility

GetElastic

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. All B2B customers are also B2C consumers.

article thumbnail

An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result?

article thumbnail

eCommerce Marketing Software To Drive Conversions

Groove

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Here are our favorites: HubSpot for marketing, sales and service automation. for customer loyalty programs. Klaviyo for email marketing.

article thumbnail

An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

Bear in mind, the fact that the merchant needs to do some extra logistics planning and marketing as well. With the prevalence of brilliant research tools, a merchant can now do an intensive market analysis without any constraints. The logic here is that Google Trends uses search queries to sort the trending products and services.

eCommerce 172