Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. You have to measure multiple channels.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

AUGUST 9, 2018

The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

NOVEMBER 26, 2018

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Selling "Inside" of Digital.

B2B 141

B2B Management eCommerce B2C 141

Omnisend

MAY 31, 2023

Reading Time: 11 minutes Dotdigital is a popular customer engagement platform. It’s known for its data-driven approach to improving customer experiences. It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. Omnisend G2 rating : 4.5/5

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

JANUARY 25, 2018

That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? One crucial word: data. Many ecommerce marketers struggle to get access to the data they need to make informed decisions and optimize their campaigns. Get a single view of your customer.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Optimizely

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? As a B2C marketer, you can’t market to everyone or you’ll sell to no one. What makes them happy customers? Collect your loyal customer data.

Customer 300

Customer eCommerce B2C Fashion 300

Optimizely

OCTOBER 26, 2017

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. It’s not because your customers are purposely trying to confuse you.

Customer 186

Customer B2C Customer Data Mobile 186

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Inflow’s eCommerce Marketing Automation Software Comparison.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Ecommerce Platforms

OCTOBER 22, 2021

According to Statista, the UK has the biggest eCommerce market in Europe, with revenue reaching £693 billion in 2019, up from £677.8 UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. Impressive figures, right? Your Timetable. Your Existing Tools.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

Optimizely

OCTOBER 19, 2017

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Track engagement over time. Track engagement over time.

Customer 306

Customer Channel B2C Omnichannel 306

Optimizely

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? As a B2C marketer, you can’t market to everyone or you’ll sell to no one. What makes them happy customers? Collect your loyal customer data.

eCommerce 186

eCommerce Customer B2C Fashion 186

Optimizely

SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack.

Consumer 323

Consumer Marketing Mobile Customer Data 323

BigCommerce

FEBRUARY 13, 2018

The ability to speak directly to your customers and make adjustments has never been easier. What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. Types of Ecommerce. Let’s look at each type of electronic commerce in a bit more detail.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line. Target your most engaged, highest AOV customers.

Shipping Costs 220

Shipping Costs Multi-channel Events Recommendation 220

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Omnisend

MAY 24, 2023

What makes it one of the best Moosend alternatives is that it offers a lot of advanced features like product recommender, Wheel of Fortune , and Google & Facebook custom audiences. It creates a streamlined experience for your customers that boosts conversions. Every customer can enjoy 24/7/365 email and live chat support.

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

BigCommerce

APRIL 21, 2017

This is mission and customer participation mixed into one. It’s baked into your product details, customer emails, and shopping cart checkout page. This is how you win customers and beat out the overwhelming competition on the web, whether you are just getting started or about to re-brand. Better serve your customer.

eCommerce 420

eCommerce Shipping Costs BigCommerce Gifts 420

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. Heck- we even built an entire blog around ecommerce platforms:). What is a b2b ecommerce platform?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Omnisend

MAY 24, 2023

You can set up automated email sequences based on specific customer activities. These are called triggers and include certain actions, such as customer signup, cart abandonment, buying habits, etc. Segmentation : Drip makes it simple to segment email lists based on factors like location, buying history, and customer interests.

Marketing 158

Marketing Live Chat Social Media Shopify 158

BigCommerce

APRIL 14, 2017

And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale. By and large however, the #1 reason for shopping cart abandonment beyond a customer just not being ready to buy is price. A variety of content goes into these emails in an attempt to win a customer back.

Shipping Costs 411

Shipping Costs Payments Payment Services BigCommerce 411

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How did it happen?

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2022

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. in 2022 to make up 16.1%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How did it happen?

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. billion in 2021 from $310.23

eCommerce 78

eCommerce Social Media Payments Payment Services 78