Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? Ready to try it out?

Marketing 268

Marketing eCommerce B2C Mobile 268

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. It’s important for both B2B and B2C eCommerce businesses.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. As the ecommerce market gets even more crowded, the prices will only continue to rise. Sam Norpel, GM, Digital Commerce at Vitamin Shoppe. Unfortunately, omnichannel remains a struggle for many B2C brands. Brad Wolansky, CEO of Dover Saddlery.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

BigCommerce

NOVEMBER 16, 2017

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Of course, while shipping can be a powerful point of differentiation for your brand, it’s important to make sure that your company can actually act on the strategy. Go international?

Shipping Costs 420

Shipping Costs Shipping Merchant Services eCommerce 420

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7 B2B Ecommerce: What is it?

B2B 90

B2B eCommerce B2C Merchant Services 90

TradeGecko

SEPTEMBER 3, 2018

In line with the robust and growing eCommerce market in the UK, third-party logistics (3PL) companies are increasingly offering solutions designed specifically for B2C and B2B businesses that trade online.

eCommerce 76

eCommerce B2C B2B eCommerce Marketing 76

Omnisend

DECEMBER 14, 2023

Ecommerce apps can extend functionality and performance in areas, such as: SEO Order fulfillment Payment processing Marketing automation Inventory management Customer support Typically, ecommerce apps fall into these categories: Business-to-Consumer (B2C) apps: Connect businesses with end consumers. month Pro: $59.99/month

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

Optimizely

FEBRUARY 5, 2019

However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I should try? Who wants to go through their site and manually select similar products anyway?

Recommendation 199

Recommendation Shopping Carts eCommerce Marketing B2C 199

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. Advanced shipping options.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 147

B2B eCommerce Payment Services SEO 147

BigCommerce

JULY 11, 2017

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? Building a keyword and content marketing strategy. B2B vs. B2C SEO: What’s the Difference? It’s the same with your business.

SEO 416

SEO B2B Shipping Costs B2C 416

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Algopix

OCTOBER 24, 2022

But that doesn’t necessarily mean you can afford to ship everywhere on the planet! . Even beyond these countries and regions with dedicated online stores, Amazon Global can ship to almost anyone on the planet. . AliExpress , their platform for B2C sales, is also a great option for selling products internationally.

eCommerce 60

eCommerce Outdoor Shipping Costs Merchant Services 60

Omnisend

JUNE 6, 2023

Omnisend is a marketing automation platform that is designed for ecommerce businesses. It can help enhance customer engagement, automate marketing campaigns, and optimize your ecommerce marketing strategy. It is the ideal platform for your omnichannel marketing strategy.

Live Chat 78

Live Chat Shipping Costs Omnichannel BigCommerce 78

BigCommerce

MARCH 31, 2017

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402

B2B eCommerce B2C Merchant Services 402

SellBrite

JUNE 7, 2017

Then imagine how all this effort and excitement could fall flat when you receive a dull automated purchase/shipping confirmation. Here is an example of nice branded shipping confirmation : 3. In B2C it’s about furthering or deepening the experience.”. Invite to your loyalty program. Do you have another upsell?

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Kibo

FEBRUARY 28, 2022

Ecommerce drove seasonal growth, even for traditional retailers. The global eCommerce market more than doubled from 2015 to 2020, 8% to 18% respectively, according to data from CBRE. Balance your inventory across channels.

Merchant Services 62

Merchant Services Payment Services Order Fulfillment Retail 62

Omnisend

MAY 14, 2021

A solid understanding of the ecommerce customer journey and how to make it work in your favor is paramount to attracting customers and developing brand advocates. Each stage of the ecommerce customer journey has its opportunities. As an ecommerce marketer, your role is to make each one as enjoyable as possible.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

BigCommerce

FEBRUARY 13, 2018

Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. is founded.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

AUGUST 21, 2018

As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. As marketers, we might be hesitant to offer free shipping. But free shipping can actually increase conversions and average order value, potentially offsetting your shipping costs. But what should you optimize?

eCommerce 210

eCommerce Shipping Costs Webinar Shipping 210

Omnisend

DECEMBER 7, 2022

The ecommerce landscape is constantly changing, and it can be tough to keep up with the latest trends in the industry. However, by understanding the latest ecommerce statistics, you can ensure that your ecommerce marketing strategy is on track and making the most impact. General ecommerce statistics.

eCommerce 78

eCommerce Payments Merchant Services Social Media 78

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Retain existing customers by nurturing them post-purchase.

Consumer 46

Consumer Social Media SEO Webinar 46

BigCommerce

OCTOBER 10, 2017

With an ecommerce business, especially a B2C business, there are a lot a lot of customers and prospects in and out in the months between October and January. A few things you can include in your emails to make life easier for subscribers around the holidays include: Shipping info ( including final delivery dates ).

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

Optimizely

AUGUST 28, 2018

Considering these promising numbers, there’s no reason why B2C marketers should treat abandoned carts like lost causes. Speaking as ecommerce marketers who rarely abandon carts by accident, we find this approach a bit unusual in spite of its popularity. From free samples to free shipping, people love a good deal.

Shipping Costs 150

Shipping Costs Shipping Shopping Carts B2C 150

Optimizely

AUGUST 28, 2018

Considering these promising numbers, there’s no reason why B2C marketers should treat abandoned carts like lost causes. Speaking as ecommerce marketers who rarely abandon carts by accident, we find this approach a bit unusual in spite of its popularity. From free samples to free shipping, people love a good deal.

Shipping Costs 150

Shipping Costs Shipping Shopping Carts B2C 150

BigCommerce

OCTOBER 26, 2017

The big advantage of TMall Global is that organizations do not have to have a legal entity in China, in contrast to other ecommerce platforms (including the standard TMall). Against India’s annual growth rate of 51%, China’s ecommerce market is growing at 18%, Japan at 11% and South Korea at 10%.

Merchant Services 218

Merchant Services eCommerce Shipping Costs Payment Services 218

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line. So why not ship big-ticket marketing campaigns straight to them?

Shipping Costs 220

Shipping Costs Multi-channel Events Recommendation 220

ROI Revolution

NOVEMBER 27, 2019

And 92% of shoppers expect free shipping. As we pointed out in our 2019 Holiday Success Plan for Brands , 80% of Cyber Week orders shipped for free last year. Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up-to-date with emerging trends and the latest digital marketing news.

Marketing 78

Marketing eCommerce Social Media Gifts 78

Omnisend

MAY 24, 2023

It’s one of the alternatives to Moosend for ecommerce marketers, bloggers, and non-profit organizations looking for easier contact management. You can add social media channels to your marketing automation to create omnichannel marketing campaigns. This includes free shipping bars, surveys, countdown timers, and more.

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

eCommerceFuel

FEBRUARY 16, 2021

In 2019 , the B2B e-commerce market was valued at US$12.2 trillion — six times the value of the e-commerce B2C market. And the conversion rates of B2B online transactions range between 6% and 8% while B2C online transactions are only 3% to 5%. Check out these statistics.

eCommerce 59

eCommerce Shipping Costs B2C B2B 59

ROI Revolution

JANUARY 27, 2020

s sales rose 24% in the third quarter, the retail giant’s one-day free shipping offer put a dent in its bottom line as its net income fell 26%. Amazon’s shipping costs rose roughly 46% during the quarter to $9.61 In addition to shipping costs, Amazon’s marketing costs rose nearly 44% year over year to $4.75 billion YoY.

Marketing 78

Marketing Shipping Costs Social Media Games 78

Optimizely

JULY 12, 2018

The inherent risks that come with never seeing or handling the products they ship, coupled with potential issues related to in-stock inventory and product quality could lead to increased negative reviews on social media—and thus a warning from Facebook. . Want to start out on the right foot?

eCommerce 170

eCommerce Social Media Small Business Retail Shipping Costs 170

BigCommerce

SEPTEMBER 26, 2017

These usually come in the form of reviews, shipping, return policies, etc. We also see some value adds, like free shipping and a low price guarantee. Also, free same-day shipping or free expedited shipping on Cyber Monday could add a sense of urgency to buy. Primal Pit Paste sells natural deodorant both B2C and B2B.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Ecommerce Platforms

MAY 1, 2017

Business that are focused on the UK alone might see a short term boost but as the Pound increases value against the Dollar – international and US sales might become a new revenue generator for UK based ecommerce businesses. billion) and the average spending per e-shopper (€3,625).

eCommerce 160

eCommerce Merchant Services Shipping Costs Payment Services 160