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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

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How to Make a Sponsored Snapchat Filter

Kissmetrics

If you’re promoting an event, you’ll want to make sure you nail the geographic area and include the event’s name in your filter so guests can show off where they are. If you’re sponsoring an event like a charity run or a festival, use a Snapchat filter to make sure your name gets seen. Keep Specifications in Mind.

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B2C Ad Copy Examples That Convert

Optimizely

With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. We’re curious to hear your thoughts on these B2C ad copy examples and what we might have missed! Writing ad copy is hard.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce PPC Marketing Strategies. #4:

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February 2020 Marketing News Recap

ROI Revolution

This location is described as a multi-purpose event space designed to create an immersive shopping experience. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . Listen instantly here! billion in 2019.

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December 2019 Marketing News Recap

ROI Revolution

These posts covered a wide range of topics, from recaps of events like Amazon Prime Day & Google Marketing Live to major trends in digital marketing like machine learning & Google Smart Shopping to optimization tactics around local SEO & keyword research. Listen instantly here! Upcoming 2020 Reports.