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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402
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The Past, Present, and Future of eCommerce with Shopify

Groove

With multi-storefront and multi-channel selling capabilities, you can list your products in more places than with standard shopify plans. B2C Focused While other platforms are focused on other verticals such as B2B, Shopify focuses primarily on the business or direct to consumer segment of the market.

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Everything You Need to Know About Achieving PCI Compliance [Checklist Included]

BigCommerce

All credit card transaction volumes your organization processes are aggregated across multiple channels (i.e. Only a merchant looking to set up recurring billing may actually need to retain cardholder data themselves and we’ve often found that B2C ecommerce merchants typically don’t need to support recurring billing profiles.

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How to Use Promoted Videos to Generate More E-commerce Sales

Kissmetrics

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study.

eCommerce 281
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International Ecommerce Strategy: How to Market, Scale and Win at Every Stage

BigCommerce

He manages the digital channels of some of the world’s leading retail brands, including, but not limited to: Eastbay. Now that you know the basics for launching a cross-border selling channel, let’s look at how businesses of your specific size (small, mid and large) can attack an international strategy at scale. Foot Locker.

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The Impact of Brexit on UK Ecommerce

Ecommerce Platforms

British based business are able to use ecommerce as a channel will also definitely change as well. Currently – for the next 2 years there will be discussion and changes to policy and legislation for ecommerce in Europe. The status quo remains intact until the European Union and the UK Government agree on their separation.

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