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Top Customer-Driven B2B eCommerce Trends

GetElastic

With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Below are some of the major customer-driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Delivering personalized error messaging. Read the ebook.

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

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The 5 Best PPC Companies of 2020

Kissmetrics

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. Tip #1: Make sure your customers can find you online by investing in SEO.

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December 2019 Marketing News Recap

ROI Revolution

Brands like Target and Walmart have embraced omnichannel marketing with highly intuitive apps and the ability to buy online & pick up in store (known as BOPUS, a trend we discussed in our August 2019 monthly marketing news recap ). These show some consistent trends across the board. What trends will actually impact you?

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February 2020 Marketing News Recap

ROI Revolution

Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up-to-date with emerging trends. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . billion in 2019.

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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. In my mind, there have been three major phases in SEO. Think about those SEO basics as a qualifying competition you have to win to prove you deserve a chance at the Olympics –– or at even playing the game.

eCommerce 420