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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Source: Multichannel Marketing Report 2023/DataFeedWatch TikTok is still a relatively new social media platform. trillion by 2026, more than doubling its current value.

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. That’s because the online trends and habits consumers formed during 2020 (e.g., Four Trends Facing the Beauty Industry. Greater Gen Z Influence.

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. That’s because the online trends and habits consumers formed during 2020 (e.g., Four Trends Facing the Beauty Industry. Greater Gen Z Influence.

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Beyond Beauty: Your Online Brand is More Than Good Content

ChannelAdvisor

If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. And yes, your visual identity and eye-catching campaigns are integral to your brand, especially in the beauty space. . Increasingly, that’s marketplaces.

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Beyond Beauty: Your Online Brand is More Than Good Content

ChannelAdvisor

If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. And yes, your visual identity and eye-catching campaigns are integral to your brand, especially in the beauty space. . Increasingly, that’s marketplaces.

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

In fact, it's predicted that more than 50% of US consumers will participate in this shopping event. It’s also worth noting that multichannel shopping continues to rise year-by-year, with US multichannel retailers generating more than $492 billion this year alone! So, how can eCommerce sites make the most out of Black Friday?

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How to Create a Strong Influencer Marketing Strategy

ROI Revolution

However, the power of influencer marketing is clear: 61% of consumers trust influencer recommendations The global influencer marketing industry will reach $21.1 46% of consumers will pay more for products from brands they trust. Consumers are rethinking how and where they spend their money. Establish trust and authority.